A Full-Service Digital & Inbound Marketing Agency
Right Audience. Right Message. Right Time.
Memorable marketing. Measurable results.
New & Next Marketing
Higher education has evolved, especially in the past decade. Converge Consulting not only observed these shifts but jumped in to help colleges and universities develop marketing strategies to address these significant changes. We firmly believe that inbound is the future of higher education marketing.
It’s the first place prospective students go to learn about you. Is your site ready to attract students, or does it resemble a cluttered closet?
Targeting users through a mix of channels – Google Adwords, Bing Ads, Facebook, Instagram, LinkedIn, Twitter, YouTube and the Google Display Network – will build a sustainable pipeline of good prospects for your institution.
We understand the power of great content. When it comes to attracting the right students, branded content that highlights your institution’s value propositions is absolutely imperative.
We understand the value of web analytics, dashboards and reporting because we practice what we teach. As Google Certified Partners with a team of Google Analytics certified strategists, our select tool for tracking and measuring all inbound marketing efforts for our clients and ourselves is Google Analytics.
Discover the truth about what is and isn’t working when it comes to keywords, on-page optimization, link building and strategic content for your website. We can help you develop an effective SEO game plan to get found.
From Brescia to Brescia Bold
Brescia University College partnered with Converge to take their brand creative and recruitment publications to the next level. Through intensive campus discovery with stakeholders, faculty, administrators and marketing/web strategists, Canada’s only women’s university has gone from Brescia to Brescia Bold.
Creighton University Gets A Facelift
Converge partnered with the #1 Ranked Midwest Regional University (U.S. News & World Report) to re-imagine their digital presence. With storytelling content and a mobile-first design, Creighton was able to bring the campus experience to life online.
UCLA Reaches Students in Innovative Ways
A national and international digital recruitment strategy helped UCLA attract and convert a record-breaking number of visitors through landing pages and communication channels LinkedIn, Facebook and Bing.
University of South Florida Sparks Interest in Accounting
Converge helped USF create fun, bold messaging for a creative print campaign encouraging high-school students to pursue an accounting degree.
Bringing Inbound to Campus, a Campus-Wide Inbound Initiative
American University partnered with Converge on a campus-wide inbound marketing initiative. From four pilot programs to six new areas, the teams have launched inbound strategies for 10 graduate programs across the College of Arts and Sciences, School of Business, School of Public Affairs, School of Communication and School of Professional & Extended Studies.
B2C Product Launch:
Taking SmartBook & LearnSmart to Market
McGraw-Hill Education partnered with Converge to launch back to school campaigns for two digital products: LearnSmart and SmartBook. The inbound marketing initiative generated amazing results – in awareness, conversions and, ultimately, product sales.
What’s New and Next in Digital for Higher Education
Boost your digital and inbound marketing savvy with videos, webinars, and blogs on what is new and next in higher education.
Check out our most recent blogs.
Our experts discuss strategies on how to pull your target audiences into your world with relevant, engaging and personalized content--on your website and through all digital marketing efforts.View All Blogs »
Converge Consulting celebrated its five-year anniversary on May 11, 2016. Since opening for business in 2011, Converge has grown to 20 employees and more than 150 clients. The company is expected to surpass unprecedented sales goals by the end of this year.
It’s not enough to admit students that find you. You have to recruit by dedicating resources, both financial and staff, into lead generation and pursuing students, particularly adult learners, in a much more intentional way over a longer period of time.
Free Resources | Donor Motivation Defined & Findings from the Field: The Donor Motivation Study in Practice
In 2012, Converge and CASE partnered to research the attitudes and motivations of more than 50,000 alumni associated with donating to their higher education institutions.
Check out our most recent webinars.
The development of new academic programs has never been a hotter topic in higher education - but what goes into the decision making process at your institution? Our Webinars answer what strategies are best for your institution.View All Webinars »
Check out our most recent video recordings.
Watch the latest episode of Friday After Class. Our experts create how-to videos to help pull your target audiences into your world with relevant, engaging and personalized content--on your website and through all digital marketing efforts.View All Videos »