Chapter 7: Social Media: Join the In Crowd

Tagged in : Inbound Marketing Social Media

We are excited to announce that we have created an eBook version of our book, Memorable Marketing, Measurable Results. We will be releasing a chapter monthly for download. Each chapter is full of practical tips, case studies and strategy – breaking down what’s new and next in the marketing world and how to use it for higher education.

Chapter 7 focuses on why higher education needs to embrace social media platforms – and how to tell your story.

  • Do you want to engage with your incoming class by showing them the great traditions on campus at the start of fall semester? Show them through Instagram.
  • How about your alums? Remind them of what it’s like to participate in homecoming and drive attendance through your YouTube channel.
  • What channels are right for you?
  • What is the story that you want to tell?

The average person spends an hour a day devoted to social media online – social media isn’t going away. This chapter is a practical guide to defining your social media goals, developing a strategy, implementing it and measuring the results.

“Converge Consulting’s inbound marketing book speaks directly to what is new and next in Marketing. Coming from the agency world and working with global brands, I understand the importance of embracing these concepts and more importantly using the right tools when it comes to implementing them. At Northwestern University we discuss these topics often. The content in this book is wonderfully relevant for all marketing professionals,” said Mary Baglivo, Chief Marketing Officer at Northwestern University.

We believe in it. We wrote the book. Dive into inbound marketing for higher education.

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