This month we’re releasing chapter 6 of our book, Memorable Marketing, Measurable Results. “Content Strategy: King of the World (Wide Web)” is now available for download in an eBook version. This chapter is full of practical tips, case studies and strategies – breaking down what’s new and next in the content strategy and marketing world and how to use it for higher education.
Content is the copy on your website, and higher education websites are really big. They serve many audiences and have thousands of pieces of content. Colleges and universities were early adopters in the Internet’s infancy. In fact, the Internet took its first steps on college campuses.
The problem is that you’ve been accumulating content ever since. You’ve also had time to discover something others are just learning: content isn’t easy. You need some strategy to go with that content.
Consider these statistics:
- The average cost to generate a lead through inbound marketing is $143. That’s half the average cost – $373 – for outbound marketing.
- Nearly all – 90 percent – of consumers find custom content useful. Another 78 percent believe that organizations providing custom content are interested in building good relationships with them.
- Blogs give websites 434 percent more indexed pages and 97 percent more indexed links than websites without blogs.
Compelling, right? Content strategy is clearly critical to your bottom line. So amp up your marketing efforts with “Content Strategy: King of the World (Wide Web).”
We believe in it. We wrote the book. Dive into inbound marketing for higher education.