Chapter 6: Content Strategy: King of the World (Wide Web)
This month we’re releasing chapter 6 of our book, Memorable Marketing, Measurable Results. “Content Strategy: King of the World (Wide Web)” is now available for download in an eBook version. This chapter is full of practical tips, case studies and strategies – breaking down what’s new and next in the content strategy and marketing world and how to use it for higher education.
Content is the copy on your website, and higher education websites are really big. They serve many audiences and have thousands of pieces of content. Colleges and universities were early adopters in the Internet’s infancy. In fact, the Internet took its first steps on college campuses.
The problem is that you’ve been accumulating content ever since. You’ve also had time to discover something others are just learning: content isn’t easy. You need some strategy to go with that content.
Consider these statistics:
Compelling, right? Content strategy is clearly critical to your bottom line. So amp up your marketing efforts with “Content Strategy: King of the World (Wide Web).”
We believe in it. We wrote the book. Dive into inbound marketing for higher education.