This month we’re releasing chapter 5 of our book, Memorable Marketing, Measurable Results. “Search Engine Optimization: Three Important Words, One Vital Practice” is now available for download in an eBook version. This chapter is full of practical tips, case studies and strategies – breaking down what’s new and next in the SEO and marketing world and how to use it for higher education.
As much as 64 percent of web traffic can be attributed to search engines. Search engines – specifically Google – are constantly developing better ways to determine which webpages are most relevant to searchers. It’s your job to make sure your website represents your institution accurately and is optimized so search engines can read it and guide users your way.
“Search Engine Optimization: Three Important Words, One Vital Practice” provides SEO best practices to help you develop the SEO strategy that will take your website to the top.
If you do nothing else, ask yourself these three questions to start taking SEO seriously:
- Can you afford to miss the opportunity to grow organic search traffic?
- Is your website useful?
- Do you have an SEO strategy that includes on-page, technical, off-page and strategic content development?
It’s important to remember that search engine optimization is a competition. There are only so many spots at the top, and everyone wants to be in the winner’s circle. Get in the game with “Search Engine Optimization: Three Important Words, One Vital Practice.”
We believe in it. We wrote the book. Dive into inbound marketing for higher education.