This month we’re releasing chapter 4 of our book, Memorable Marketing, Measurable Results. “Digital Advertising: Dare to Dream in Digital” is now available for download in an eBook version. This chapter is full of practical tips, case studies and strategies – breaking down what’s new and next in the digital advertising and marketing world and how to use it for higher education.
We’re all looking for the perfect fit. Sure, traditional advertising has its benefits, but there has to be a way to get the right message to the right person at the right time. Digital advertising does just that! It puts your message in front of the right people – those interested in degrees and searching for higher education institutions – in the right location, age group and affinity group. A perfect fit for you and your prospects.
“Digital Advertising: Dare to Dream in Digital” deciphers the digital dictionary of SEM, PPC, CPM and more. It will help you determine which platform, format and pricing structure will get the maximum return on your online advertising dollar and help you develop a digital advertising strategy.
In 2013, a poll found that roughly one-third of all prospective students have clicked on an ad as part of their college search, either on a search engine or on a social media site.
Are you excited? Ready to log on and launch a campaign? You should be. Take a deep breath. Then define your goals and get started.
If you do nothing else, ask yourself these three questions:
- Do you know where to find your best audience?
- Is your current online advertising working? How do you know?
- Can you afford not to be advertising online?
We believe in it. We wrote the book. Dive into inbound marketing for higher education.