Chapter 1: Internet: The Great Equalizer - Converge Consulting

Chapter 1: Internet: The Great Equalizer

We are excited to announce that we have created an eBook version of our book, Memorable Marketing, Measurable Results. We will be releasing a chapter monthly for download. Each chapter is full of practical tips, case studies and strategy – breaking down what’s new and next in the marketing world and how to use it for higher education.

Chapter 1 focuses on why higher education needs to embrace the role of the web – and how the Internet has changed everything by introducing us to inbound marketing.

  • Is your current marketing plan working? How do you know?
  • Do you want to better earn the attention of prospects? You can through effective inbound marketing.
  • Is your institution’s website being found? Make sure it’s on the top of prospective students’ search lists with Search Engine Optimization or SEO.
  • Is your website connecting with your audience? Ensure that it does with content strategy.

Higher education marketing is constantly changing. Today one in five students will eliminate a university from their list if they have a bad experience on the school’s website. The Internet is integral to higher education recruitment goals. This chapter is a practical guide to inbound marketing, developing a strategy, implementing it and measuring the results.

We believe in it. We wrote the book. Dive into inbound marketing for higher education.

Download Now

Ann Oleson
Ann Oleson
February 20, 2016