Cedar Rapids, IA – Converge Consulting celebrated its five-year anniversary on May 11, 2016. Since opening for business in 2011, Converge has grown to 20 employees and more than 150 clients. The company is expected to surpass unprecedented sales goals by the end of this year.
In 2016, Converge opened a new location in Philadelphia and added a digital designer from The Wharton School at the University of Pennsylvania and a new content strategist to the team. The company also joined the Executive MBA Council as a corporate sponsor, hosted its highest-attended annual conference and presented at 12 higher education marketing conferences across the country.
Founded on the belief that higher education marketing practices must evolve to today’s best business marketing practices, founder and CEO, Ann Oleson started with a blank piece of paper as her business model. Converge identified higher education’s biggest challenges and narrowed its focus to what’s new and next in digital marketing.
“When I envisioned Converge five years ago, I knew that the higher education marketing field was changing,” Oleson said. “I wanted Converge to be the cutting-edge digital marketing agency for higher education. That continues to be the driving force behind our success, and we are constantly innovating ideas and strategies to help our clients achieve their goals.”
Over the past two months, Converge’s business development team has been touring the country meeting with representatives from colleges and universities and presenting results from the first-annual 2016 Trends in Higher Education Marketing survey. These “Lunch and Learns” are invite-only opportunities for the Converge team to share what’s new and next and network with prospective clients, friends and colleagues.
The first Lunch and Learn was held in Denver and had 20 attendees. Events in Nashville and Philadelphia have had similar turnouts. Converge will continue its tour with a stop in Washington DC at the end of the month and hopes to add events in other parts of the country later this year.
“Lunch and Learns provide us with a unique opportunity to meet and network with our peers,” said Jay Kelly, President. “We discuss trends in digital advertising, content strategy and analytics, new and next marketing strategies and our 2016 predictions.”
Converge was recognized on May 16 as the eighth fastest growing company in the Cedar Rapids – Iowa City Corridor by the Corridor Business Journal. According to the Corridor Business Journal, “Nominated companies were ranked according to revenue growth over a two-year period [and] both dollar and percentage increases are taken into consideration.”
Converge Consulting is a digital agency for higher education with offices in Cedar Rapids, Iowa, Denver, Colorado and Philadelphia, Pennsylvania. Converge uses what’s new and next in inbound marketing, website design, content strategy, search engine optimization, digital advertising and web analytics to positively impact student recruitment and alumni engagement for colleges and universities around the world.