Cedar Rapids, IA – Converge Principals Ann Oleson and Jay Kelly will present to hundreds of higher ed leaders at conferences in upcoming months. The conferences reach Converge’s key stakeholders and clients and include the annual ACT Enrollment Planners Conference and TargetX CRM Summit.
The ACT Enrollment Planners Conference will be held July 13-15 in Chicago, Illinois. The conference is a premier professional development opportunity for college and university enrollment planning professionals. This three-day conference focuses on admissions, marketing and enrollment best practices; underserved, adult and non-traditional populations; and retention and student success. It gives professionals a unique opportunity to learn from and network with peers and experts in the field.
“We are thrilled to be presenting on inbound marketing at the annual ACT Enrollment Planners Conference,” said Converge Founder and CEO, Ann Oleson. “It’s the perfect conference to share new and next ideas with experts in the enrollment field. ACT continues to bring partners to the table who can assist with the art and science of recruitment/marketing.”
Oleson and Kelly will present “Higher Education’s Inbound Marketing Survey: What’s New and Next in the Marketplace,” sharing best practices from the more than 150 schools the company works with.
They will also return for a fourth time to the TargetX CRM Summit on July 17-19 in San Diego, California. TargetX is a CRM firm that provides an enterprise-wide solution to help colleges build relationships and advance lifelong communications with their most important constituencies, including prospective students, current students, alumni and potential donors.
“We have a great partnership with Brian Niles and his team at TargetX,” said Converge President Jay Kelly. “We are excited that they’ve asked us to present our innovative and recent work with Southern California University of Health Sciences.”
Debra Mitchell, Vice President of Enrollment Management at SCU, will join Kelly to present “Inbound Marketing for Higher Education: How to do it Smarter, Better and Faster.” The presentation will focus on differentiating programs and identifying ideal prospects in a cost-effective way.
Converge Consulting is a digital agency for higher education with offices in Cedar Rapids, Iowa, Denver, Colorado and Philadelphia, Pennsylvania. Converge uses what’s new and next in inbound marketing, website design, content strategy, search engine optimization, digital advertising and web analytics to positively impact student recruitment and alumni engagement for colleges and universities around the world.