How to Speed Up Your Site with Google’s Test My Site Tool
Having a slow site is one of the fastest ways to lose users and hurt your ranking. According to Google, users are five times more likely to leave your site if it loads slowly. Quick-loading sites also rank higher on search results. Building a fast site is a must, but when it comes to actually implementing changes to speed up your site, it’s easy to hit roadblocks.
This is where Test My Site comes in. Powered by Google’s PageSpeed Insights, it allows you to type in a URL and run a speed test on the site. This test covers three main areas—mobile friendliness, mobile speed and desktop speed. Each area is scored on a scale from one to 100. With these stats alone, the site can provide valuable insight into why your page isn’t retaining users or ranking as highly as you’d like.
The magic doesn’t end here. If you scroll down the page, admiring the incredibly smooth parallax design, you’ll see detailed insights into why you got the scores you did. Simply hit “View Details” for a card with a brief overview of what tests you passed, which areas need to be fixed and which ones you should consider fixing.
On the page is a button you can click to request a detailed report, which includes your site score and a list of links and suggestions to help you improve your site speed. Google says this report can take up to 24 hours to send.
Clean up your mobile site. Since many users are viewing your website on a mobile device, mobile friendliness is imperative. Google recommends sizing your tap targets appropriately, avoiding plugins, using legible font sizes and sizing content to viewport to optimize user experience on your site.
Resize your images. Many of the images on your image server are probably larger than necessary. By resizing images on the server, you can reduce the time your page takes to load. Minimize unnecessary pixels and size large images as close to the natural size of the image as possible. This can immediately improve both your mobile and desktop sites.
The focus of Test My Site is to improve your website usability across various platforms. As the Internet goes mobile, fast mobile and desktop sites are essential to stay competitive. Test My Site gives you the tools and information to make this transition faster and easier.
Ready to make your website mobile-friendly? Learn more about our website redesign services.