Converge Consulting has added former LinkedIn higher education account executive, Brian Connelly, to its team of digital marketing experts. Connelly joins the company as Director of Business Development, bringing more than a decade of experience in higher education marketing.
“Brian is joining us at a pivotal time in our company’s growth,” said Ann Oleson, CEO and Founder. “His knowledge of the higher education market and digital-first approach will help our clients achieve their goals.”
With nearly 20 years of experience, Connelly’s career spans nationally recognized companies and digital agencies like McCann Erickson, EducationDynamics and LinkedIn.
He began his career working on blue chip client accounts including General Motors and Sprint with McCann Erickson. His passion for results-driven marketing then led him to EducationDynamics, where he partnered with more than 200 colleges and universities to recruit students for online, traditional and non-traditional adult programs.
In 2015, LinkedIn enlisted Connelly to build a foundation for its education market. His client roster includes nationally ranked institutions like Tulane University, Georgetown University and the University of Miami, among others.
Connelly earned his bachelor’s degree from Wagner College and holds a certification in LinkedIn’s Marketing Solutions. His first task is leveraging his vast expertise in higher education marketing to expand Converge’s business development team and build new strategic partnerships with direct clients. He is eager to lead the charge for business growth and development at Converge.
“I am passionate about bridging the gap between students and great schools,” said Connelly. “My goal is to capitalize on my experience at LinkedIn with audience targeting, messaging and strategy to maximize ROI for our clients.”
Converge Consulting is an Inc. 500 digital agency for higher education with offices in Cedar Rapids, Iowa, and Philadelphia, Pennsylvania. Converge uses what is new and next in digital marketing to positively impact student recruitment and alumni engagement for colleges and universities around the world.