Michael Schinelli, CMO at the University of North Carolina’s Kenan-Flagler Business School, will deliver the opening keynote at Converge 2017, a digital marketing conference for higher education.
Schinelli has led strategic branding initiatives, digital marketing and public relations functions for more than 15 years. Before transitioning into higher education, Schinelli worked as a communications and creative operations director at Macy’s. Forbes CMO Network recently featured Schinelli in an article on the top marketing predictions for 2017.
In his keynote, University Marketing and Communications in the Age of Digital Disruption, he will share tips on surviving and thriving in the dynamic digital ecosystem.
“Surviving in the digital age requires us to challenge ourselves to not only adapt to change, but to lead it,” said Schinelli. “I look forward to sharing my insights and strategies for staying afloat in the digital deluge at Converge 2017.”
Converge 2017 conversations center on some of the most complex and exciting issues higher education marketers face today. Other keynote speakers from Harvard University, University of Michigan, Kent State University, Mount Holyoke College and Tulane University will join Schinelli to headline the event. The conference welcomes sponsors and speakers from Moz, Google, OmniUpdate, TargetX, Hannon Hill and other industry-leading companies.
The conference will take place on February 21-24, 2017 at the Omni Rancho Las Palmas Resort & Spa in Palm Springs, California. Visit the website to view the full schedule, and register by December 31 to save $100 on your conference pass with code NEWANDNEXT.