Social media is a key component of digital marketing. We use these channels to advertise, connect, engage and promote. We leverage Facebook ads to retarget users who have engaged with our content. We live-tweet events from campus and use Instagram’s Boomerang for campus beauty shots.
As we’re advertising across channels to reach our prospective students where they spend time online, keeping track of various image specs is hard. You’re interviewing stakeholders, working with students — how are you supposed to remember the dimensions of a Facebook cover photo?
We’ve created this cheat sheet for you busy higher education marketers managing it all.
Here’s a snippet of what you’ll be receiving:
Download the complete graphic here. Print it out and share it with your team.