Content Strategy Lessons from Confab Central - Converge Consulting

Content Strategy Lessons from Confab Central

What do you get when you bring together more than 200 content strategists, UX specialists, digital marketers and web designers for workshops, networking and conference sessions?

The answer—Confab Central.

The annual, three-day conference is the largest endeavor from Brain Traffic, the agency launched by content strategy guru Kristina Halvorson. And a few weeks ago, I had the opportunity to attend and speak at the conference in Minneapolis.

As a newbie—guest and speaker—I spent my time soaking up expertise from content strategists across industry, from Airbnb and Shopify to All State, Publicis and University of Minnesota Duluth. We discussed everything from methods for stakeholder management, to better content audit processes, accessibility in web designs, internal workflows and keeping the fundamentals of storytelling at the heart of content strategy.

 

Content Myths Debunked

It was thrilling to get up on the stage and share my presentation, Content Myths Debunked: Ten Ways of Thinking That Are Holding Back Your Strategy, which explored strategies for implementing content strategy initiatives more efficiently.

The audience kept the session conversational and fun. You can check out comments from the presentation on Twitter with the hashtag #convergeconfab

 

 

Cool Content from Confab Central

Check out a few of my favorite sessions from the event that offered insight across content strategy as a discipline.

  1. Content Design, What it is and how to do it.
    Meghan Casey, Lead Content Strategist, Brain Traffic
  2. Content Ecosystems, Reduce Content Chaos with a Model of your Content Reality
    Scott Kubie, Senior Content Strategist, Brain Traffic
  3. Inclusivity, Making Products and Teams Accessible with Content Strategy
    B Cordelia Yu, Content & Editorial Strategist, A Yellow Raven
  4. Writing Thoughtful Product Content at Scale
    Biz Sanford, Content Strategist, Shopify
  5. Content Strategy for Mobile Apps
    Melanie Siebert, Sr. Content Strategist, WillowTree, Inc.

Want a full recap of Brittney’s session (DJ Khaled quotes included)? We’ve got you covered. Download the slides here.

 

Brittney Dunkins
Brittney Dunkins
June 28, 2017