Lead Gen Ads with Goizueta Business School at LinkedIn EducationConnect - Converge Consulting

Lead Gen Ads with Goizueta Business School at LinkedIn EducationConnect

Last week, I had the pleasure of attending and presenting at LinkedIn Education Connect with our partner Nicole Hitpas, director of program marketing at Emory University Goizueta Business School. EducationConnect brings together some of the best business, management and executive education brands for an update on all things new and next at LinkedIn.

This year’s lineup of speakers included LinkedIn’s VP of Marketing Solutions, American Public University, Cornell University, the Executive MBA Council executive director, Harvard Business School (HBS) and New York Times best-selling author, Jeff Selingo.

Listen. Find. Maximize.

We’ve spent the past six months working with Goizueta Business School to market their MBA and executive education programs and find right-fit students through targeted digital advertising strategies. Our session, Listen, Find, Maximize: Lead Generation on LinkedIn, shared best practices from our experience using LinkedIn Lead Gen Ads. Nicole framed up the conversation with more background on Goizueta’s target audience and markets, and I walked through various tactics for reaching those prospects on LinkedIn.

You can watch the talk on the EducationConnect website here or view the presentation on SlideShare here.

Have questions about LinkedIn Lead Gen or other digital advertising strategies for higher education? Tweet us @convergeorg or contact me directly – I’d love to continue the discussion.

Michelle Rhatigan
Michelle Rhatigan
October 24, 2017