5 Must-Have Creative Elements for Your EDU Marketing

5 Must-Have Creative Elements for Your EDU Marketing

Winter Break is around the corner. If you joined us for our recent webinar on Holiday Digital Advertising Strategies for Higher Ed, you know that now is the perfect time to get your campaigns in gear for the new year. Below are five must-have creative elements you can adapt for your institutional branding efforts that will put you on the “nice” list with prospective students all year long.

1. Brand ambassador photography.

Camera-aware, photojournalistic-style imagery coupled with strong messaging can do wonders in increasing audience engagement. It’s also a way to stand out in your global recruitment efforts.

Incorporate stunning brand ambassador photography into your recruitment campaigns, like this one featured on this Brescia University College poster, photographed by Jason Jones and designed by our team at Converge.

Photo of Brescia University College recruitment poster in Trinidad and Tobago: https://www.instagram.com/p/Ba4Y3PYD8nb/?hl=en&taken-by=bresciauc


2. Fierce brand advocacy.

Strong brand stories generated by real students, coupled with laser sharp imagery can accelerate your brand to its full potential.

Identify and engage social media influencers in your student population like this music artist at Columbia College Chicago to help communicate the value of new learning initiatives in an exciting way.



3. Fresh perspectives from your students.

Ask your students thought-provoking questions – and publish the results on social. University of Michigan does this in an elegant way via video that encourages engagement from a diverse set of perspectives.

The secret sauce? Timeliness. Producing useful and interesting content is made exponentially more effective if it’s released with compelling current events that your students care about.



4. Brand experiences IRL.

In-person brand experiences help build school spirit, like this #butlerbound visit campaign. Butler University’s admissions team literally brings the Butler Bulldog on tour to personally visit accepted students in their homes. These visits help forge an intimate affinity with Butler and prevent melt.




5. GIFs, video and moving images.

Cute, but intelligent GIFs for your social posts that simply put your current students in a good mood. They can also instantly convey the value of your institution to prospects in a visual wat. Below are examples of both. Remember, “Emotion, intuition, long-term memories and unconscious motivations make up as much as 80 percent of our decision-making processes,” according to Saatchi and Saatchi.

Enter Love Gnome, ranked the most popular GIF of 2107 according to Giphy, with over 340 million views. https://media.giphy.com/media/3oriO6qJiXajN0TyDu/source.gif


Lighthearted, feel-good, holiday GIF from University of Michigan. https://www.instagram.com/p/Bb2I1f8Fq4_/?hl=en&taken-by=uofmichigan


Have you seen any more creative elements you’d like to add to the “nice list” this year? Tweet at us @convergeorg to keep the conversation going. 


Melissa Chua
Melissa Chua
December 14, 2017