New year, new insights. We recently put together a free ebook to optimize, maximize and energize your digital marketing campaigns. In an effort to frame up industry standards for colleges and universities, we collected data from digital advertising campaigns across LinkedIn, Facebook, AdWords Search and AdWords Display to curate this complimentary resource.
Keep in mind these are general averages and serve as guidelines for success—results may vary depending on a variety of factors like location, competition and overall budget.
What is your current click-through-rate (CTR), cost-per- lead (CPL) and conversion rate (CVR)? Use this fact sheet as a guide to see how your performance compares to what we’re seeing across various program types and formats.