Converge Expands Team with New Office in North Carolina

Converge Expands Team with New Office in North Carolina

Leading Higher Education Marketing Agency Deepens Analytics Services

Converge Consulting, the digital agency for education, recently expanded its team with two strategic hires and a new office in Raleigh, North Carolina. Michael Schinelli joins the agency as chief strategy officer, leading strategic planning, product development, business intelligence and market expansion initiatives from the Raleigh office.

Photo: Highwoods Properties

 

Schinelli has spent the past nine years in the education marketplace. As chief marketing officer at UNC Kenan-Flagler, a U.S. News & World Report Top 20 Business School, he led a multi-year digital transformation effort and built an integrated marketing team. Prior to his role in Chapel Hill, Schinelli served as AVP of communications at Stevens Institute of Technology in Hoboken, N.J.

Before venturing into education, Schinelli spent more than a decade in the private sector, including serving as director of creative operations and director of communications at Macy’s Inc. in New York City. With deep knowledge of the business school landscape and a passion for leading high-performing brands and teams, Schinelli will position the agency to realize its strategic vision.

“Converge has seen incredible growth over the past five years and is poised to continue that growth,” said Schinelli. “I look forward to contributing my knowledge and insights to the leading digital agency for education.”

GiaPhu Dao joins the Raleigh office as the agency’s new director of data and analytics. He comes to Converge from Merkle, a global marketing agency, where he integrated analytics and technology to deliver high-performing client marketing solutions. Prior to Merkle, Dao led similar initiatives at Fidelity Investments, Ingersoll Rand and Accenture. At Converge, he will work closely with colleges and universities to harness digital campaign data for industry-leading reporting and marketing analytics solutions.

“Now, more than ever before, colleges and universities need partners who not only understand the digital landscape, but jump in to help them navigate it with strategies that achieve ROI,” said Ann Oleson, Converge CEO and founder. “We are thrilled to tap into the talented data and technology ecosystem in Raleigh.”

In 2017, Converge was named to the Inc. 5000 Fastest Growing Companies List for a second consecutive year, putting the digital agency among an elite population—one in three companies—to rank for two consecutive years. These new hires and the opening of a third office will prepare the agency for success in 2018 and beyond.

ABOUT THE COMPANY

Converge is the digital agency for education with offices in Cedar Rapids, Iowa, Philadelphia, Pennsylvania, and Raleigh, North Carolina. We develop sound strategy and translate it into campaigns that deliver ROI in a crowded marketplace.  Visit the website for more information.

Megan Bys
Megan Bys
January 8, 2018