You may have noticed #InternationalWomensDay trending on social media last week. To provide some background on the holiday, it was first observed in 1909 in New York City to recognize the movement for women’s rights. This International Women’s Day, education brands took to social media to celebrate the occasion in some very cool ways.
We followed the activity to see how colleges and universities harnessed the timeliness of the hashtag and holiday across different platforms to create strategic messages, visual content and videos that showcased the unique stories of their female students, faculty and alumni.
Short-form video stands above other content sources when it comes to driving engagement. Brescia University College, Canada’s only women’s university, leveraged short-form video to activate the voice of their students, faculty and principal.
Mount St. Mary’s is holding an annual report on the Status of Women and Girls in California. They leveraged the momentum around #IWD18 to promote the upcoming event and increase awareness of their brand and a key initiative for their institution.
UCLA Anderson School of Management chose to highlight and celebrate an alumni success story. This impactful message resonates with the multitude of audiences that follow their social media—alumni, faculty, current and prospective students, research grant providers and beyond.
The latest issue of DePaul Magazine tackles women’s investment objectives. DePaul took this opportunity to highlight a program within their university, tying their post back to their university magazine and, ultimately, amplifying the reach and lifecycle of this featured content.
This Darden Report highlights the achievements of three women from the school’s community. Instead of touting rankings or reputation, Darden School of Business built a story for Women’s History Month that features three alumni in a truly meaningful way.
These are a few of the many great examples we saw in the social media-sphere last week. Schools were able to use these platforms to tell their story by channeling the timeliness of International Women’s Day with highly emotive content designed to engaged their followers. The result? A personal experience with their brand beyond the traditional enrollment marketing, fundraising and goal-oriented outcomes messaging. Something simple and sweet, but also truly meaningful.
A mix of content and personality on social is key to boosting your engagement with students. How did you celebrate the holiday? Tweet us examples @convergeorg. We would love to hear from you. Want more tips on brand storytelling through social media? Check out our recent article SnapChat V. Instagram: Which Tells a Better “Story” For Higher Ed Advertisers?