I recently presented with our friend and client, Michel Frendian, at the 31st Annual NAGAP conference in New Orleans, LA. Michel is the Dean of Enrollment Management at Erikson Institute in Chicago. Over 100 people attended our session on Analyzing & Improving the Digital Enrollment Journey.
During the presentation, we covered strategies for leveraging technology to dive deeper into automation and audience targeting. Erikson Institute recently underwent a Slate CRM integration and Michel shared a fresh perspective on their experiences. We also took the audience through an actual prospective student enrollment journey, from inquiry through application.
The audience was engaged, sharing information from their experiences and asking questions throughout the session. Some key takeaways included:
- Craft a digital media mix that builds brand awareness, generates high-intent prospects and focuses on strong re-marketing efforts.
- Use a segmented approach to audience targeting and prospect nurturing to reduce lead-to-app-to-enrollment melt.
- Dynamic content, especially video, is a hot topic.
- Look to leverage alumni testimonials on landing pages and visual storytelling through up and coming platforms like Instagram and Snapchat.
Recap the NAGAP 2018 Presentation
Want more information on what was shared during the session? Check out the full presentation on SlideShare. Have questions about what digital strategies, tactics and channels work best for your programs? Shoot me an email, I would love to continue the conversation.