Are you a storyteller for your brand? Hint: The answer is yes. Learn ways you can lead the charge for better storytelling at your institution.
Institutions with formalized communication workflows can gauge exactly where and why inquiries drop off and develop strategies to reengage them. Make these four touchpoints a part of your workflow.
Pokémon GO has become the biggest mobile game in history. Find out why advertisers are jumping all over this gaming app and how colleges are getting in the game.
An ignored lead is a lost lead. Check out these five emails you should be sending to nurture inquiries.
While there isn’t a secret formula for creating an effective landing page, having the right components on your page can dramatically improve your success rate. Check out these landing page tips.
Struggling to keep up with all the content buzzwords out there? Here are four content buzzwords you should know and ways to use them in your marketing efforts.
Website design is a lot like fashion. What’s in one minute can be on its way out in a matter of months.
posted by Amanda Tower on November 03, 2015 in Converge Blog Understand Your Strengths, Maximize Your Team’s Efficiency Let’s face it: we all work differently. Some of us spend our days in deadline mode. Others take due dates with a grain of salt. Some of us make decisions based on logic. Others make decisions driven … Continued
posted by Amanda Tower on October 20, 2015 in Converge Blog 5 Things CMWorld Taught Me #1: My closet needs more orange. Just kidding – but seriously, I’ve never seen so much orange in one place. Orange ties, orange tablecloths, orange soda… From the inspirational sessions to the rockin’ Barenaked Ladies concert, Content Marketing World … Continued
posted by Amanda Tower on August 25, 2015 in Converge Blog Vertical Video on Mobile Do you suffer from Vertical Video Syndrome? According to Glove and Boots, puppets with their own web series, symptoms include holding your phone the wrong way and treating the videos you shoot like pictures. Sound familiar? If you’re a marketer, … Continued