Harvard University’s Mike Petroff kicked off the Converge 2017 pre-conference with strategies for applying design thinking to your campus content strategy.
We are three weeks into a new year. Are you fulfilling your resolutions? As you dive into a new semester, I urge you to spend a few minutes thinking about a core concept that changes everything—confidence.
Five years ago, digital advertising might not have been the right fit for a highly respected business school, law school or large university. What’s changed since then?
Oleson and Haas share best practices and tips, utilizing their experiences with various MBA programs across the country, including University of Missouri, Tulane and UT Dallas. You’ll leave their session with a list of 10 new ideas to help you more effectively attract, convert and delight your prospective MBA students.
Over a lifetime, the average person will spend approximately 90,000 hours at work. That time can be fun and rewarding, challenging, boring or just plain miserable.
At a time when individuals have choices and shop for the best-fit program, a concept like the Boston Consulting Group’s Growth Share Matrix is worth considering when evaluating and planning programs.
The Method story is inspiring. The company took on the likes of Proctor & Gamble and other industry giants to create the first line of “fun” cleaning products. A culture that fostered and was true to what they sell helped Method land on the list of Fastest-Growing Companies in America.
Jay and I had the opportunity to present on digital marketing and recruitment to a room full of amazing people at the EMBAC 2016 National Conference. Great questions were asked, and in true New Orleans fashion, a Lagniappe was promised at the end of the presentation.
IBM’s Email Marketing Benchmark Study includes many great data points and takeaways relevant to higher education. Fine-tune your emails for success with these three strategies.
An integral part of being at the forefront of our industry is attending industry conferences. With the sheer number of conferences and trade shows each year, it’s easy to get overwhelmed and difficult to choose which to attend. Here are the top 5 we will be attending in 2016.