How to Secret Shop in Higher Education

Tagged in : Recruitment & Retention

posted by Brenda Harms on April 22, 2015 in Converge Blog   Interested in knowing how your recruitment practices compare to your competitors? Suspecting your key messaging points are the same as the school down the street?  Concerned that your approach is costing you students?  One of the best ways to better understand your competitor … Continued

Coming Together at CCCU

Tagged in : Inbound Marketing

posted by Brenda Harms on February 25, 2015 in Converge Blog Since receiving the invitation to speak at The Christian Coalition of Colleges and Universities (CCCU) Conference in Virginia Beach last Summer I have been looking forward to the event.  CCCU is a great organization and what I was particularly interested in was the conference … Continued

A Moment of Change

Tagged in : Digital Advertising

While “Own the Moment” was the theme for the 99th annual UPCEA National Conference in Miami this week, “change” was the message that came through over in over in keynote presentations as well as the break-out sessions.