It’s not enough to admit students that find you. You have to recruit by dedicating resources, both financial and staff, into lead generation and pursuing students, particularly adult learners, in a much more intentional way over a longer period of time.
Adult students make the decision to come back to school. How do we see them through to degree completion? We’ve developed this tool as a resource for adult student communications. Share this infographic with your recruitment and admissions teams. Print it out. Send a group email. Encourage them to keep these touchpoints in mind. Looking … Continued
Adult students go back to school for a variety of reasons. We’ve developed this tool as a resource for adult student communications. Share this infographic with your recruitment and admissions teams. Print it out. Send a group email. Encourage them to keep the 7 E’s in mind during their inquiry and applicant follow up. Emphasis … Continued
posted by Brenda Harms on April 22, 2015 in Converge Blog Interested in knowing how your recruitment practices compare to your competitors? Suspecting your key messaging points are the same as the school down the street? Concerned that your approach is costing you students? One of the best ways to better understand your competitor … Continued
posted by Brenda Harms on February 25, 2015 in Converge Blog Since receiving the invitation to speak at The Christian Coalition of Colleges and Universities (CCCU) Conference in Virginia Beach last Summer I have been looking forward to the event. CCCU is a great organization and what I was particularly interested in was the conference … Continued
posted by Brenda Harms on January 28, 2015 in Converge Blog The 2015 Summit for Online Leadership and Strategy, which is put on through a joint partnership between UPCEA and ACE, was held this past week in San Antonio, Texas. As a first time attendee my expectations were high as several of our clients at … Continued
posted by Brenda Harms on November 13, 2014 in Converge Blog Download our new white paper by Dr. Brenda Harms.
posted by Brenda Harms on September 04, 2014 in Converge Blog I worry sometimes that as marketers and recruiters we have spent so much time lamenting the fact that our academic offerings are old, tired, stale, and exactly what everyone else is offering that we are not ready when the skies finally open and our … Continued
Recruitment is what ultimately turns a prospective student on or off when it comes to enrolling at your institution.
While “Own the Moment” was the theme for the 99th annual UPCEA National Conference in Miami this week, “change” was the message that came through over in over in keynote presentations as well as the break-out sessions.