I presented “Higher Ed and the Campus Content Strategist: A Love Story” at Converge 2017, offering real-life case studies of content strategy in action for higher education student recruitment.
Executive MBA recruiters should look to current events to produce timely relevant content for the long-term lead cycle for C-level professionals.
Understanding who you are working with is critical to collaborating effectively. Consider these three common content strategy stakeholders when planning your next project.
Converge Consulting Director of Content Strategy, Brittney Dunkins spotlights three university’s Valentine’s Day content strategy and makes a case for creating community content that resonates emotionally.
Tis the season for holiday cheer! Check out how five universities have spruced up their messaging with creative holiday cards to engage students, faculty, parents, alumni and prospects.
Converge Director of Content Strategy Brittney Dunkins presents a lightning talk at Confab Higher Ed 2016 on combating common issues faced by higher ed content strategists.
A five-step guide outlining why Trello is the one-stop project management tool for higher education inbound content management. Learn to create a content calendar in Trello using these simple steps.