Lead generation ads allow LinkedIn members to submit their contact and profile information directly within the LinkedIn mobile app.
Brendan Sera-Shriar, Co-Founder and Conversion Strategist at DayChamp, shared his approach to the seven principles of conversion-centered landing page design at #Converge2017.
Advertising on Pinterest is relatively new, but it’s already a great way for higher education marketers to reach prospective students. Reach students at various stages of the recruitment funnel with these three types of Pinterest campaigns.
Want to rank above your number one competitor or decrease your cost per click? No matter your goal, improving the three components that make up your quality score is a great place to start optimizing your campaigns.
Lookalike audiences are one of the most successful targeting strategies for higher education marketers to reach more prospective students on Facebook.
Social media inquiries for higher education are increasing by almost two-thirds year over year. This means more prospective students are using social media to help them choose the right institutions and programs.
The new Facebook pixel was first released a few months ago, but by mid-2016, Facebook will completely transition to the new pixel.
At Converge 2015, Melissa King of CollegeWeekLive presented the findings that CollegeWeekLive collected through research with Ruffalo Noel Levitz and Eduventures. Through this research, they were able to discover the concerns and motivations of prospective international students as well as to discover key findings from international students once they are admitted to U.S. institutions. Since … Continued
Have you ever wondered what it takes to build a successful digital advertising strategy to drive quality leads at your institution? Hayley Warack from Converge Consulting and Caitlin Way from the University of Missouri’s execMBA program gave an enlightening presentation on their successful digital advertising strategy at Converge 2015 in New Orleans. To begin, the … Continued
You’ve set up a new digital advertising campaign and it recently launched. Congratulations! Now what? Do you sit back, hope for the best and wait to see conversions, or do you proactively manage and optimize the campaigns regularly? You probably could have guessed that the correct answer is the latter. Initial campaign management and regular … Continued