The next evolution in digital advertising is here. Instead of sending users to your website or landing page to inquire on a form, get the user to message you directly for a more immediate and meaningful connection.
How can higher education use Facebook Live as a medium to build awareness, increase engagement and boost enrollment? We took a few minutes to catch up with Sam Harp who has been using Facebook Live as an awareness and admissions tool.
Choosing a PPC partner can be daunting, especially when the future of your program, your institution and even your job depend on the ROI your partnership generates.
With Google Display Network (GDN) reaching 90 percent of all internet users on more than two million websites, it can be a great component of your digital marketing strategy. No luck with GDN? Here are seven strategies worth testing.
Expanded text ads are now available to all Google AdWords users. Don’t know where to start? Here are 6 steps you can take right now to start using one of Google AdWords’ biggest updates.
Facebook is now making the process of generating leads and prospects much easier for advertisers. With Facebook Lead Ads, users can send you their contact information directly in the Facebook platform without ever visiting your website.
Facebook’s newest, mobile-only ad format is now available for all advertisers! Facebook Canvas is giving smaller, budget-conscious advertisers a way to create beautiful and engaging ads for their target audience.
With the increasing popularity in display and programmatic advertising, we are frequently being asked questions relating to what works best for higher education.
It was another great week in Seattle at SMX Advanced. In my opinion, it’s one of the best conferences out there for search marketing professionals. This year’s session was no exception.
With the continuous evolution of digital advertising channels and strategies, more and more schools are adjusting their recruitment strategy to focus on digital advertising, but is that enough?