Fall is a busy time of year in the higher education community. It’s also one of my favorite seasons because it marks the height of our events. This month, our team has presented at LinkedIn EducationConnect in NYC and most recently at EMBAC National Conference in Seattle. In a couple of weeks, we are heading to Atlanta for the AMA Symposium.
EMBAC National was a fantastic experience. A huge thank you to our friends at the Executive MBA Council for hosting another incredible conference for some of the best brands in executive education. This year’s conference brought together representatives from Northwestern University Kellog School of Management, UNC-Chapel Hill Kenan–Flagler Business School, University of Denver Daniels College of Business, and more.
I had the honor of co-presenting with our friend and partner, Angela Bostick, Chief Marketing & Communications Officer at Emory University Goizueta Business School. We covered a topic that is near and dear to the hearts of many education marketing and admissions professionals.
Digital Strategy for Marketing + Admissions.
Our session High-Impact Campus Partnerships: A Fruitful Conversation on Digital Strategy for Marketing and Admissions, was an open dialogue on how our teams can work smarter, together. Angela framed up the conversation with more background on Goizueta’s target audience and markets as well as their experience in cultivating impactful partnerships with internal teams. I voiced the admissions counterpart and some of their perceptions of digital marketing throughout the enrollment journey.
You can view the slides on SlideShare. Have questions about digital marketing strategies for higher education? Tweet us @convergeorg or contact me directly – I’d love to continue the discussion.