In the world of digital advertising, there is a seemingly countless number of KPIs to track, analyze and benchmark. This free ebook provides a step-by-step guide to calculating the ROI of your digital campaigns.
The enrollment and marketing teams at Southern California University of Health Sciences provide insights on how to develop a sound marketing strategy for your program from scratch.
Clients constantly ask us which advertising platform is better for marketing specific programs. In the spirit of March Madness 2017, our digital advertising team hosted a matchup between fan-favorite, Facebook, and the underdog, LinkedIn.
Use Facebook Audience Insights to better understand how your target audience compares to the typical Facebook user.
For the most part, we know how prospective students are searching for programs. Have you ever wondered who exactly is searching on Google for your program?
LinkedIn has finally rolled out conversion tracking, enabling advertisers to better optimize campaigns to maximize ROI.
Having a hard time setting budgets for your search engine marketing campaigns? This five-step guide will take the uncertainty out of your PPC forecasting.
Google’s new responsive display ad format allows you to create professional-quality display ads that fit virtually any ad space. Learn how this update will save you considerable time and resources.
Having trouble engaging students and alumni on Facebook? This study uncovers what types of content are most engaging on the largest social networking platform.
Google just changed its ad tag from yellow to green. Learn why, and how, this might affect search engine marketing.