Digital prospects are outnumbering other sources of student prospects. How can your university adapt marketing and communication strategy to reach them?
Geofencing can be used to target high schools, community colleges, businesses, events and more. Because it is a very targeted strategy, we recommend it as a smaller component to an overall digital marketing strategy.
The discovery phase is crucial for laying out every project – whether it is an inbound marketing project, digital advertising project or website redesign. This phase drives the strategy, design, copy and, most importantly, our joint goals for the project.
A solid search strategy is an integral part of any digital marketing plan. To maximize your budget and run your campaign effectively, avoid these five common mistakes.
When Microsoft first announced they were acquiring LinkedIn, I wondered why they brokered such a large deal and how it was going to impact digital marketing. Now the two networks can take their strengths and create a better experience for users and advertisers.
LinkedIn announces major higher ed changes, including a new app focused on students and their post-graduation career paths.
In the world of PPC, a lot can change, but there are tried and true methods to optimize your search campaigns that remain the same.
When considering branding opportunities, finding a new audience is important. Gmail Sponsored Promotions are a way to find audiences where they’re at every day: their Gmail inbox.
Retargeting is an integral part to any digital strategy, but it is particularly valuable for those with longer consideration paths, like higher education.