Staying ahead of the latest and greatest marketing and advertising trends is a non-stop sprint. Here are five key performance indicators we recommend for higher education websites.
As marketing and enrollment managers, we often read that our websites must be optimized to successfully market our universities online. I’d like to dive into the meaning of website optimization and give you a few ways to put your website to the test.
With 2015 now in the rearview mirror, it’s time to step on the gas and cruise into the vast potential of 2016. As a higher education digital marketing company, we are excited about all of the new tools, techniques and ideas that will continue to transform the marketing industry in the new year.
posted by Phil Clemens on December 02, 2015 in Converge Blog It’s hard to believe that marketing in higher ed was once viewed as a novelty, and only a few years ago, the term ‘inbound marketing’ was still in its infancy. That’s definitely not the case anymore as campus leaders, faculty, recruiters, etc. have discovered … Continued
The Changing Face of Technology in Education (And Its Effect on #HigherEd) I had the pleasure of participating in Denver’s Startup Week last week and attended numerous knowledge-packed sessions. Topics ranged from techniques for how to rank for your #1 keyword to the notion of the over promising and over-delivering of your brand to gain … Continued
posted by Robyn Anderson on September 23, 2015 in Converge Blog 7 Things I Loved About Inbound 2015 I go to a lot of conferences, and I often have to really psych myself up to slap a smile on my face and talk to thousands of strangers. As I was packing my bags for Inbound, I … Continued
posted by Robyn Anderson on September 03, 2015 in Converge Blog An Inside Look at Helicopter Helen At Converge, we take creating our user personas very seriously. User personas are vital in getting our marketing messages right. They help us deliver the right message to the right audience at the right time. Recently we created … Continued
posted by Robyn Anderson on August 11, 2015 in Converge Blog Converge 2015 is just three months away. We’re so excited to connect with you on all things inbound in New Orleans on October 21-22! As you’re gearing up for conference season, we’re sure you’re thinking of ways to make the most of your professional … Continued
posted by Robyn Anderson on July 08, 2015 in Converge Blog Are your digital ads performing? Are you thinking of running a campaign, but are unsure of where to start? Many people set up digital campaigns, press go and assume they’ll run themselves. Few people understand the importance of routine optimization, retargeting and data reporting … Continued
posted by Robyn Anderson on June 25, 2015 in Converge Blog Go ahead, Google ‘website design agency.’ Based on your location settings and preferences, you’re probably seeing the same results I see – paid ads with flashy tag lines like ‘affordable’ and ‘best.’ If you click them, you will see great-looking landing pages with all … Continued