Digital marketing is always changing, and as a result, measurement has had to keep up. With this year’s changes still coming through on the Google Analytics Release Notes, we have updated our History of Google Analytics infographic.
Following our post, “7 Helpful Google Analytics Dashboards,” this blog post shares an additional five dashboards to help users share data with stakeholders.
While the amount of data available in analytics can be daunting, custom segments can make it more manageable. These five segments will help you become a data analysis wizard.
What guides a social media strategy, and how do institutions keep up with the flurry of activity on social?
Using structured data on your site is a great way to gain an advantage over the competition. It will allow Google and other search engines to understand your site better.
Google Analytics is an amazingly powerful tool when you can access the vast amounts of data collected on your users and their site interactions. Here are 7 free and easy-to-use analytics dashboards you can import simply by clicking the link, selecting your favorite view and following the provided instructions.
We created this tool as a resource for your marketing efforts. Share this infographic with your marketing and content teams. Encourage them to track these events using Google Analytics.
posted by Ryan Lindsay on November 19, 2015 in Converge Blog Rob Ousbey Shares 4 Steps to Improve Your Search Ranking Aside from being an all-around cool dude, Rob Ousbey, COO at Distilled, is an industry leader in all things SEO. He was kind enough to join us in New Orleans for Converge 2015 and … Continued
There are many different components that go into a website’s structure and it can be overwhelming to try to manage without getting lost in the weeds. Whether you are developing a new site from scratch or reassessing your current site architecture, here are some trends that should be taken into consideration: Design As stated in … Continued
posted by Ryan Lindsay on March 27, 2015 in Converge Blog We are made aware every day that we live in a global community. From the international market down the street to the changing demographics of our student populations, globalism is a pride point for many colleges and universities across the nation. Nowhere is this … Continued