Dr. Brenda Harms, former Senior Vice President at Converge Consulting, will continue to work with Converge in higher education.

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This October at Converge 2015, our focus is to bring the best and brightest together to revolutionize higher education. In this series of blog posts, Mikayla Wilson, asks our speakers key questions.

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With 98% of 18-24 year olds using social media, it only makes sense that colleges should be, too. And they can look to a surprising source for inspiration: big brands.

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CollegeWeekLive and Burning Glass Technologies join the list of higher education marketing vendors sponsoring Converge 2015, which will take place in New Orleans, Louisiana, on October 21–22.

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Ann Oleson and Robyn Anderson present How to Build a Winning Campaign with Strategic Content at Target-X CRM Summit 2015, Washington DC.

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Snapchat has become a marketing tool that can no longer be ignored by higher education. Check out these 6 uses for Snapchat in higher education.

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We (hopefully) all have Google Analytics on our websites.But in this world of multi-channel marketing, we need to understand all kinds of metrics and how they can support our efforts.

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In this episode of Friday After Class, #FAC, Becky Vardaman explains why and how to track social media with Google Analytics.

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Dear [Boss], I would like to attend Converge 2015, an inbound marketing conference for higher education, October 21-22 in New Orleans.

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Back in the day, LinkedIn was mainly for recruiters who wanted to view virtual resumes. Now LinkedIn has also become a mega source for content amplification.

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Higher Education has changed. Are you ready? Converge can help.