In the world of digital advertising, there is a seemingly countless number of KPIs to track, analyze and benchmark. This free ebook provides a step-by-step guide to calculating the ROI of your digital campaigns.
Unleash the power of LinkedIn’s Professional Data with LinkedIn Matched Audiences. Here are three ways the update helps education marketers.
We’re heading into summer and a new fiscal year—it’s time to reboot and rethink strategy. Check out Converge CEO, Ann Oleson’s thoughts on how EDU should channel disruption.
Lead generation ads allow LinkedIn members to submit their contact and profile information directly within the LinkedIn mobile app.
The #UnicornFrapp took the internet by storm. What made it so enchanting? Here are three lessons in content strategy from Starbuck’s enchanting drink.
Dr. Rich Moran, president of Menlo College, shared insights from his new book and tips on working with millennials in an ever-changing work environment at #Converge2017.
Are you a storyteller for your brand? Hint: The answer is yes. Learn ways you can lead the charge for better storytelling at your institution.
I recently presented with our friend and client, Michel Frendian, at the 30th Annual NAGAP conference in Salt Lake City, UT. Michel is the Dean of Enrollment Management at Erikson Institute in Chicago. Over 125 people attended our session on Building a Digital Marketing Strategy for New & Niche Programs.
Millennials with grit will give back to your institution—and the world. Strengthen the quality and impact of your program. Find students with these traits.
Brendan Sera-Shriar, Co-Founder and Conversion Strategist at DayChamp, shared his approach to the seven principles of conversion-centered landing page design at #Converge2017.