With summer coming to an end and students returning to your campus, it’s time to prepare your social media for back-to-school season.
Some of the most popular social media apps have recently updated their features. Here’s what the #ConvergeInterns found most valuable.
Taco Bell has done an exceptional job promoting their brand and engaging their audience. They do this through social listening – a tool higher education could benefit greatly from.
When Microsoft first announced they were acquiring LinkedIn, I wondered why they brokered such a large deal and how it was going to impact digital marketing. Now the two networks can take their strengths and create a better experience for users and advertisers.
Social media is one of the most powerful tools in a marketer’s toolbox. However, to keep up with all of the existing channels and the new ones popping up every day, we sometimes need a little help.
Facebook Live recently developed new features that allow for more interaction during live broadcast, creating a new tool with lots of potential in the world of higher education.
Snapchat’s ad platform is a hit. Here are three ways for your school to capitalize on it.
LinkedIn recently released a new LinkedIn Students app. Our interns are testing it out to provide insight from a student perspective.
Converge Principals Ann Oleson and Jay Kelly will present to hundreds of higher ed leaders at conferences in upcoming months. The conferences reach Converge’s key stakeholders and clients and include the annual ACT Enrollment Planners Conference and TargetX CRM Summit.
Facebook’s newest, mobile-only ad format is now available for all advertisers! Facebook Canvas is giving smaller, budget-conscious advertisers a way to create beautiful and engaging ads for their target audience.