Converge Consulting Director of Content Strategy, Brittney Dunkins spotlights three university’s Valentine’s Day content strategy and makes a case for creating community content that resonates emotionally.
Use Facebook Audience Insights to better understand how your target audience compares to the typical Facebook user.
Click-to-text message extensions present a unique opportunity for colleges and universities to connect with prospective students. Learn how students can now reach out using their preferred method of communication – text messaging.
Colleges and universities should continually collect data on their alumni to understand their behaviors. Analysis will allow colleges to create marketing strategies directed at both alumni and prospects.
Our content is more relationship-driven than ever before, and yet many EDU websites remain static. How do we create more personalized content experiences for our students?
Geofencing can be used to target high schools, community colleges, businesses, events and more. Because it is a very targeted strategy, we recommend it as a smaller component to an overall digital marketing strategy.
We are three weeks into a new year. Are you fulfilling your resolutions? As you dive into a new semester, I urge you to spend a few minutes thinking about a core concept that changes everything—confidence.
The next evolution in digital advertising is here. Instead of sending users to your website or landing page to inquire on a form, get the user to message you directly for a more immediate and meaningful connection.
Advertising on Pinterest is relatively new, but it’s already a great way for higher education marketers to reach prospective students. Reach students at various stages of the recruitment funnel with these three types of Pinterest campaigns.
Jia Jiang, founder and CEO of Wuju Learning, will deliver a morning keynote and master class on Thursday, February 23 at Converge 2017, a digital marketing and recruitment conference for higher education hosted by Converge Consulting.