In this episode of Friday After Class, #FAC, Ryan Lindsay explains how to create an IA that tells a story.

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Snapchat has grown from a simple photo-sharing app to a marketing tool that cannot be ignored.

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Converge Consulting recently added a new member to its team of digital marketing experts. Robyn Anderson joins Converge as a Vice President, bringing years of agency experience to higher education.

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“Congratulations! How does it feel to be a college graduate?” To be honest, we aren’t sure yet. Some of us are preparing for our first real full time job, others are continuing their education, and some are still trying to figure it all out. So, what are some ways that our alma maters can keep us engaged at such a transitional time in our lives?

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Here, in this little corner of the American South, European traditions blend with Caribbean influences, the history is as colorful as the local architecture and the food is the stuff of legend. A hub of innovation, the Crescent City has become a burgeoning center for entrepreneurship and an ideal city to do business.

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We all know that it's a best practice to have a mobile-friendly website, but it has never been more important. Google's mobile friendly update — nicknamed Mobilegeddon by the SEO community — started rolling out on April 21, 2015. We'll help you make a plan to take full advantage of this change.

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It’s storytelling month at Converge, and all of us are excited to share our higher education stories with you! But what’s your story? Our culture has evolved from telling stories over a fire to reading stories on Facebook. No matter the medium, stories relate to our core and inspire us to take action. Today, it’s vital for your brand to tell a good story.

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When a student makes the decision to enroll in a college or university they are changing the course of their life. With such a major decision to make at a young age, it’s vital that your institution is engaging with potential students throughout the enrollment journey.

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Converge Consulting celebrates four years of service on May 11, 2015. Founded in 2011, the company has spent the past four years working with colleges and universities on inbound marketing.

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In this episode of Friday After Class, #FAC, Megan Cendrowski explains how to apply the story arc and use your posts to tell a story to connect with readers.

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Higher Education has changed. Are you ready? Converge can help.