The enrollment and marketing teams at Southern California University of Health Sciences provide insights on how to develop a sound marketing strategy for your program from scratch.
Clients constantly ask us which advertising platform is better for marketing specific programs. In the spirit of March Madness 2017, our digital advertising team hosted a matchup between fan-favorite, Facebook, and the underdog, LinkedIn.
I presented “Higher Ed and the Campus Content Strategist: A Love Story” at Converge 2017, offering real-life case studies of content strategy in action for higher education student recruitment.
Harvard University’s Mike Petroff kicked off the Converge 2017 pre-conference with strategies for applying design thinking to your campus content strategy.
Executive MBA recruiters should look to current events to produce timely relevant content for the long-term lead cycle for C-level professionals.
Digital prospects are outnumbering other sources of student prospects. How can your university adapt marketing and communication strategy to reach them?
Digital Natives are 17% more likely to pursue a college education than their Digital Immigrant Millennial counterparts, which is great news for the future of our industry. The best way to get attention from them?
Understanding who you are working with is critical to collaborating effectively. Consider these three common content strategy stakeholders when planning your next project.
Converge Consulting Director of Content Strategy, Brittney Dunkins spotlights three university’s Valentine’s Day content strategy and makes a case for creating community content that resonates emotionally.
Use Facebook Audience Insights to better understand how your target audience compares to the typical Facebook user.