Albert Einstein said, "If you can't explain it simply, you don't understand it well enough." For anyone who has reinvented themselves, that is something you have lived with. For anyone in the digital space that moves very quickly, that is something you also deal with.

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You’ve heard about Universal, the latest version of Google Analytics, right? Well 2015 is the year - it's time to make your plan.

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Are you trying to prove the ROI of a recent campaign? Are you trying to segment the traffic coming from your different marketing initiatives? Google Analytics can be a powerful tool for doing both of these things and so much more. But, where do you start?

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Converge Consulting is excited to announce a new addition to their higher education marketing content, the popular blog .eduGuru.

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I am passing over the keys to the kingdom to another steward. I’m proud to announce that Ann Oleson and the team at Converge Consulting will be taking over the daily operations of the .eduGuru brand.

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Converge Consulting has announced three upcoming free one-hour webinars for the first quarter of 2015.

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Here are a few tactics and strategies detailed in #GirlBoss that make Sophia Amoruso an inbound marketing maven.

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As universities refine their marketing strategies in the New Year, it’s worth tuning into the spectacularly successful PBS drama Downton Abbey for some imaginative ideas.

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Thinking of a few ways you can develop yourself professionally over break? Here's our list.

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Converge Consulting has announced that members of leadership will be speaking at multiple upcoming events in the first quarter of 2015.

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Higher Education has changed. Are you ready? Converge can help.