“Big Data: Building a Data-Driven Competitive Edge” is now available for download in an eBook version. This chapter is full of practical tips, case studies and strategies – breaking down what’s new and next in the big data and marketing world and how to use it for higher education.
With all the ad variations you can utilize, how do you know where to start or what works best? Our digital advertising team is here to help!
Converge Consulting has added LinkedIn account executive, Brian Connelly, to its team of digital marketing experts. Connelly joins the company as Director of Business Development, bringing more than a decade of experience in higher education marketing.
Digital marketing is always changing, and as a result, measurement has had to keep up. With this year’s changes still coming through on the Google Analytics Release Notes, we have updated our History of Google Analytics infographic.
At Converge, we’re dedicated to finding new and next solutions to challenges. Recently we received a question from a client, asking if we could track text typed into an autocomplete search bar.
IBM’s Email Marketing Benchmark Study includes many great data points and takeaways relevant to higher education. Fine-tune your emails for success with these three strategies.
Staying ahead of the latest and greatest marketing and advertising trends is a non-stop sprint. Here are five key performance indicators we recommend for higher education websites.
Following our post, “7 Helpful Google Analytics Dashboards,” this blog post shares an additional five dashboards to help users share data with stakeholders.
While the amount of data available in analytics can be daunting, custom segments can make it more manageable. These five segments will help you become a data analysis wizard.
Having a slow site is one of the fastest ways to lose users and hurt your ranking. This is where Test My Site comes in – how does your site measure up?