With Google Display Network (GDN) reaching 90 percent of all internet users on more than two million websites, it can be a great component of your digital marketing strategy. No luck with GDN? Here are seven strategies worth testing.
Lookalike audiences are one of the most successful targeting strategies for higher education marketers to reach more prospective students on Facebook.
Converge Consulting debuts at 378 on the 2016 Inc. 5000 List of America’s Fastest Growing Companies. The digital agency joins an elite group of Inc. alumni—like Microsoft, Dell, Pandora, LinkedIn and Yelp—with Inc. 500 status.
Having trouble engaging students and alumni on Facebook? This study uncovers what types of content are most engaging on the largest social networking platform.
A solid search strategy is an integral part of any digital marketing plan. To maximize your budget and run your campaign effectively, avoid these five common mistakes.
Social media inquiries for higher education are increasing by almost two-thirds year over year. This means more prospective students are using social media to help them choose the right institutions and programs.
Content strategy is clearly critical to your bottom line. So amp up your marketing efforts with “Content Strategy: King of the World (Wide Web).”
Expanded text ads are now available to all Google AdWords users. Don’t know where to start? Here are 6 steps you can take right now to start using one of Google AdWords’ biggest updates.
YouTube and social media video viewership has seen an unprecedented surge in popularity since 2014. Here’s why replacing traditional TV advertising with YouTube and social is more important than you think.
One of higher education’s most anticipated annual events just wrapped up. Here are three great takeaways from the 2016 CRM Summit.