Building a powerhouse marketing communications team is no easy feat. It takes a lot of planning and strategy, but Christine Hutchins, Vice President of Marketing and Communications at Mount Holyoke College, makes the experience less complicated.
A coalition of Internet companies (including Google and Facebook) have rolled out new technologies and tools to make the mobile web a faster, more efficient place. These new tools include accelerated mobile pages (AMPs) and progressive web apps
TED Speaker Jia Jiang presented the opening keynote on day two of the Converge 2017 conference. He was chosen to present based on his out-of-the-ordinary topic: Facing Rejection and Embracing it.
LinkedIn’s Global Marketing Director of the Education Vertical, Saied Amiry, shared great insights from LinkedIn data and updates to the platform and presented a new way of thinking about student recruitment at Converge 2017.
The enrollment and marketing teams at Southern California University of Health Sciences provide insights on how to develop a sound marketing strategy for your program from scratch.
Clients constantly ask us which advertising platform is better for marketing specific programs. In the spirit of March Madness 2017, our digital advertising team hosted a matchup between fan-favorite, Facebook, and the underdog, LinkedIn.
I presented “Higher Ed and the Campus Content Strategist: A Love Story” at Converge 2017, offering real-life case studies of content strategy in action for higher education student recruitment.
Harvard University’s Mike Petroff kicked off the Converge 2017 pre-conference with strategies for applying design thinking to your campus content strategy.
Executive MBA recruiters should look to current events to produce timely relevant content for the long-term lead cycle for C-level professionals.
Digital prospects are outnumbering other sources of student prospects. How can your university adapt marketing and communication strategy to reach them?