Digital prospects are outnumbering other sources of student prospects. How can your university adapt marketing and communication strategy to reach them?
Digital Natives are 17% more likely to pursue a college education than their Digital Immigrant Millennial counterparts, which is great news for the future of our industry. The best way to get attention from them?
Understanding who you are working with is critical to collaborating effectively. Consider these three common content strategy stakeholders when planning your next project.
Converge Consulting Director of Content Strategy, Brittney Dunkins spotlights three university’s Valentine’s Day content strategy and makes a case for creating community content that resonates emotionally.
Use Facebook Audience Insights to better understand how your target audience compares to the typical Facebook user.
Click-to-text message extensions present a unique opportunity for colleges and universities to connect with prospective students. Learn how students can now reach out using their preferred method of communication – text messaging.
Colleges and universities should continually collect data on their alumni to understand their behaviors. Analysis will allow colleges to create marketing strategies directed at both alumni and prospects.
Our content is more relationship-driven than ever before, and yet many EDU websites remain static. How do we create more personalized content experiences for our students?
Geofencing can be used to target high schools, community colleges, businesses, events and more. Because it is a very targeted strategy, we recommend it as a smaller component to an overall digital marketing strategy.
We are three weeks into a new year. Are you fulfilling your resolutions? As you dive into a new semester, I urge you to spend a few minutes thinking about a core concept that changes everything—confidence.