Creighton University

Omaha, Nebraska

"Converge is an expert in the field of higher education and our websites continue to succeed because Converge knows exactly who we are."

Amanda Buchfink, Web Strategist
Creighton University

Founded in 1878, Creighton University is one of only 28 Jesuit colleges and universities in the United States. Creighton offers a top-ranked Jesuit education for more than 8,000 undergraduate, graduate and professional students.

The University Communication & Marketing (UCOM) team was seeking a partner for a full redesign of the creighton.edu website and their nine school and college websites. Together, Converge and Creighton crafted SEO-optimized websites with storytelling content that articulated the Creighton University mission of developing men and women for others.

Information Architecture, User Personas, Google Analytics, Content Creation, Search Engine Optimization, Wireframes, Usability Testing

Measurable Results

Converge and Creighton formed a strategic partnership to reimagine the creighton.edu website, which was home to more than 5,000 pages of web content. Campus discovery visits with key stakeholders, faculty, administrators and the UCOM team allowed Converge to better understand the school’s long-term goals and needs for the website.

25%

Increase in goal
conversion rate

5%

Growth in active
website users

20%

Increase in number
of conversions

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