"Thank you to all who have put tireless hours and effort in these past few weeks to ensure we've started off our work together on the right foot. We are so excited to launch and are looking forward to enjoying the fruits of our collective labors."
Kathleen Pratt, Marketing Strategist
McCormick School of Engineering and Applied Science
Northwestern University’s McCormick School of Engineering and Applied Science has been leading new initiatives and research studies since 1909. Northwestern Engineering focuses on two main missions: to produce new knowledge and to engage and educate students.
Target, Audience Personas, Digital Advertising, Display Advertising, Retargeting, Responsive Landing Pages, Strategic Content
The digital marketing campaign for the McCormick School of Engineering has seen fantastic results. Efforts focused on driving users to inquire about Northwestern’s programs, attend an information session, submit an application and confirm enrollment. Within four weeks of launch, Northwestern saw:
Search leads at an average CPL of $140
Facebook leads at an average CPL of $71
Leads at an average CPL of $324
Responsive Landing Pages
Converge designed and developed responsive landing pages that brought the Northwestern Engineering brand to life with digital storytelling. These landing pages are the gateway for inquiry activity and build top of the funnel momentum for recruitment.
Efforts focused on driving users to inquire about Northwestern’s programs, attend an information session, submit an application and confirm enrollment.
User Persona and Messaging Matrix