Northwestern University

Evanston, IL

"Thank you to all who have put tireless hours and effort in these past few weeks to ensure we've started off our work together on the right foot. We are so excited to launch and are looking forward to enjoying the fruits of our collective labors."

Kathleen Pratt, Marketing Strategist
McCormick School of Engineering and Applied Science

Northwestern University’s McCormick School of Engineering and Applied Science has been leading new initiatives and research studies since 1909. Northwestern Engineering focuses on two main missions: to produce new knowledge and to engage and educate students.

Northwestern partnered with Converge to drive qualified inquiries to nine graduate engineering programs. Five of these programs have launched resulting in a total of 196 leads.

Target, Audience Personas, Digital Advertising, Display Advertising, Retargeting, Responsive Landing Pages, Strategic Content

Measurable Results

The digital marketing campaign for the McCormick School of Engineering has seen fantastic results. Efforts focused on driving users to inquire about Northwestern’s programs, attend an information session, submit an application and confirm enrollment. Within four weeks of launch, Northwestern saw:

102

Search leads at an average CPL of $140

80

Facebook leads at an average CPL of $71

14

Leads at an average CPL of $324

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