Texas A&M Foundation

College Station, Texas

"Converge has been our partner for the last three years. They have coached us through Google Analytics and helped us measure the success of our marketing."

Sondra White, Marketing Communications Manager, Texas A&M Foundation

The Texas A&M Foundation is an independent non-profit organization charged with maintaining the stewardship for the institution’s largest donors. To do so, the Foundation’s marketing team relies on multiple channels of communication including social media, email, publications and their website.

The Foundation partnered with Converge to better understand the impact of all marketing activities—both online and offline—on the bottom line of donations.

Google Analytics, Analytics Reporting, Goals & Dashboards, Event Tracking, Google Tag Manager, Editorial Calendar, Social Media Strategy, Digital Advertising

Measurable Results

Since our partnership began in 2014, the Texas A&M Foundation has seen incredible results through Google Analytics. They are able to make data-driven decisions that show the impact of their digital marketing efforts.


Increase in email marketing engagement

3 year

Google Analytics partnership

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