UCLA Anderson School of Management

Los Angeles, California

"For the past two years, we have partnered with Converge to create and executive a cutting-edge digital marketing strategy. The results are impressive and the team is always responsive."

Sylvia Haas, Executive Director,
UCLA Anderson School of Management

The UCLA Anderson School of Management is ranked among the leading business schools in the world. UCLA Anderson’s rigorous programs include a traditional MBA program, fully employed MBA, executive MBA, global EMBA, master of financial engineering and a Ph.D. program in business.

Converge and UCLA Anderson School of Management partnered to develop a digital marketing strategy for their Executive MBA program. The goals of the project were to increase visibility in the marketplace, generate more qualified inquiries to compliment the incoming class profile and better communicate the Anderson EMBA story.

Target, Audience Personas, Digital Advertising, Display Advertising, Retargeting, LinkedIn Advertising, Video Storytelling, Responsive Landing Pages, Strategic Content

Measurable Results

The digital marketing campaign for the Anderson Executive MBA program has been tremendously successful. New strategies, results and recommendations for optimization are shared with Sylvia and the Anderson team on a monthly basis. Within a month of launch, UCLA Executive MBA saw:

$87.62

Cost per inquiry

66

Qualified leads

6.54%

Conversion rate

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