University of Missouri Trulaske Executive MBA Program

Columbia, Missouri

"Converge's digital advertising expertise and responsiveness is impressive, to say the least. They brought fresh ideas to our conversations, and those ideas have helped us generate results with new leads."

Caitlin Way, Director of Admissions and Marketing, University of Missouri Trulaske EMBA Program

The University of Missouri’s Trulaske Executive MBA (execMBA) is a hybrid MBA program designed exclusively for rising executives. The hybrid education model creates a more flexible MBA with only 25 percent required time on campus.

Trulaske execMBA’s admissions director partnered with Converge to explore new and innovative methods of engaging and recruiting qualified prospects through digital marketing. The partnership led to significant year-over-year growth in qualified inquiries, completed applications and enrolled students.

Target Audience Personas, Search Engine Marketing (SEM), Content Strategy, Responsive Landing Pages, Facebook Advertising, LinkedIn Advertising, Remarketing, Google Analytics

Measurable Results

Targeting the right audiences at the right time has helped increase diversity, years of experience and overall enrollment for Trulaske execMBA’s 2017 cohort. Converge worked to implement a full digital advertising plan from pre-inquiry targeting to event marketing and retargeting to encourage admitted students.

11%

Increase in qualified inquiries

25%

Increase in applications

10%

Increase in enrolled students

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