In the world of digital advertising, there is a seemingly countless number of KPIs to track, analyze and benchmark. This free ebook provides a step-by-step guide to calculating the ROI of your digital campaigns.
Choosing a PPC partner can be daunting, especially when the future of your program, your institution and even your job depend on the ROI your partnership generates.
What guides a social media strategy, and how do institutions keep up with the flurry of activity on social?
Ann Oleson and Jay Kelly presented results from our 2015-2016 Annual Report: Trends in Inbound Marketing for Higher Education at the annual OmniUpdate User Training Conference.
Chapter 1 focuses on why higher education needs to embrace the role of the web – and how the Internet has changed everything by introducing us to inbound marketing.
“Big Data: Building a Data-Driven Competitive Edge” is now available for download in an eBook version. This chapter is full of practical tips, case studies and strategies – breaking down what’s new and next in the big data and marketing world and how to use it for higher education.
This month, we are releasing Chapter 3 of our book, Memorable Marketing, Measurable Results. Google Analytics: Measurement Matters is now available for download in an eBook version.
This month we’re releasing chapter 4 of our book, Memorable Marketing, Measurable Results. “Digital Advertising: Dare to Dream in Digital” is now available for download in an eBook version.
“Search Engine Optimization: Three Important Words, One Vital Practice” provides SEO best practices to help you develop the SEO strategy that will take your website to the top.
Content strategy is clearly critical to your bottom line. So amp up your marketing efforts with “Content Strategy: King of the World (Wide Web).”