Understanding who you are working with is critical to collaborating effectively. Consider these three common content strategy stakeholders when planning your next project.
Digital marketing is always changing, and as a result, measurement has had to keep up. With this year’s changes still coming through on the Google Analytics Release Notes, we have updated our History of Google Analytics infographic.
While there isn’t a secret formula for creating an effective landing page, having the right components on your page can dramatically improve your success rate. Check out these landing page tips.
Digital advertising can play a vital role in the student enrollment journey. However, leveraging different strategies and channels is crucial because not all users are at the same point in their decision making process. This infographic showcases various digital advertising tactics and the roles they play in the student enrollment journey.
The conclusion of this blog series provides an infographic of our thoughts on the trends highlighted in this study and industry benchmarks we have observed for 2015.
Retargeting is an integral part to any digital strategy, but it is particularly valuable for those with longer consideration paths, like higher education.
Redesigning your higher ed website? This infographic breaks down 3 ways to design a killer site!
We created this tool as a resource for your marketing efforts. Share this infographic with your marketing and content teams. Encourage them to track these events using Google Analytics.
Inbound marketing is based on the idea that traditional or outbound marketing tactics are no longer effective. Inbound marketing is online marketing that pushes content out to allow customers to come to you. Marketing with a magnet and not a sledgehammer. We created this tool as a resource for your marketing efforts. Share this infographic … Continued
Social media is now an integral part of higher education marketing. We created this tool as a resource for your social media marketing efforts. Share this infographic with your marketing and content teams. Print it out. Send a group email. Encourage them to keep these do’s and don’ts of social media in mind. Interested in … Continued