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A professional photo shoot is a great way to show off your campus, and ultimately, it really helps ‘sell’ your campus to many prospective students and parents out there. Think of it as a commercial advertising photo shoot, wherein you hire the best professionals to show your product in a good light. To get a good result, you’ll need to prep a little.

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The other week a report from the University of Massachusetts Dartmouth on “Social Media ROI” started a wave of discussions and follow-up posts. One of these follow-up posts written by Michael Stoner does a great job of getting into the problems of the report and the selective nature of the findings.

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Retention, it’s that all-important concept that college administrators have buzzing in their ears. When it comes down to it, you want to recruit a great class of first-year students and keep them. Easier said than done.

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QR codes have piqued a lot of interest from people who try to be on the edge of good marketing technology but don’t really think through the uses of them. I know that we have all worked with one of those people at one time or another.

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Branding is perception. It is the instant gut reaction of what people think when they think about your organization. When we think of McDonalds, we don’t think of “red and gold”. We think of fast food.

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How Tablets Will Change Higher Ed

posted Jun 21 by EduGuru in EduGuru Blog

Tablets are set to change computing with intuitive operating systems, web browsing, access to hundreds of thousands of apps, and even the option to attach a keyboard. From the start, we knew tablets would be big—they’re more mobile than laptops but easier to interact with than phones.

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Can you tweet in Hindi? Know the difference between simple and traditional Chinese? If you are recruiting for a university, get ready to expand your language skills.

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In case you haven’t seen the news, Chrome recently surpassed IE to become the most popular web browser.

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