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Facebook announced platform changes to Groups at their offices in Palo Alto on October 6. Mashable has extensive coverage and reactions to the event here, here and here. If you’re currently using Facebook Groups or Pages to communicate with targeted communities, here’s a helpful guide to how the new Groups option will affect you.

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Think about what goes into your social media strategy when launching campaigns. You talk about content, distribution, action, and community management. There’s helpful guides on how to track ROI after you launch a campaign and tools to provide analytics to your team members.

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Last Sunday night I had the pleasure of being a guest host on Seth Odell’s new weekly web show Higher Ed Live. You might remember the plug I wrote a few weeks ago. Well after the first two episodes Seth has found a niche where he is providing a ton of value to the higher education web community and doing it in a fun format!

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I wanted to thank all of you for filling out this survey. I hope you will all find this information as useful as we do. As you have noticed by now this survey was focused on web services teams or groups for hire to provide help for websites.

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Are the concerns of the web development team legit? What are some strong reasons to use Google Analytics?

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Content Strategy Roles and You

posted Aug 19 by EduGuru in EduGuru Blog

For all of the web shops out there that are already set up with eight different people devoted to the content strategy process for your university – see you later. You probably don’t need to worry about today’s post. For the rest of you (by which, I think we’re still talking about nearly everyone), well, here’s a look at roles, responsibilities, and maybe some ammunition when it comes time to staff up.

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I know that many of you are in the same camp as me when it comes to the ideal way of setting up effective web governance. The prime idea being that “web communications,” as a discipline and as an organizational unit, isn’t something that answers solely to marketing, public relations, or information technology.

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I’m sure most of you saw the University Website xkcd comic last week and shook your fists in the air. The front page of a university website is a battleground, no doubt.

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