I think that out of any web project I’ve ever dealt with in higher education, online cataloging has got to be the biggest white unicorn of them all. If you scour the web for them, you’ll discover that examples of ‘good’ catalogs are few and far between (and you’ll note I’m certainly not putting my school on the list below… yet).
I attended the eduWeb Conference last week and was delighted by a reoccurring theme: measured results. The topic of analytics was front and center. During Karine Joly’s opening-session talk on marketing measurement strategy it was highlighted that many people in higher education are using analytics.
posted Jul 21 by EduGuru in EduGuru Blog
Anyone that has read this blog for any time knows that I consider myself a problem solver first and a web/tech guy second. A few weeks ago I presented a problem solving presentation deck and even further back I’ve talked about how to optimize your email habits, RSS reading time and establishing oneself as an expert.
posted Jul 15 by EduGuru in EduGuru Blog
Yesterday, Noel-Levitz released it’s latest E-Expectations Report about what college-bound students are looking for in terms of online engagement during the admissions process. They surveyed more than 1,000 high school students about their online behavior and expectations. As usual, it contained a wealth of information about where colleges should consider focusing their efforts.
Running off of my previous post, Calculating Engagement: What Do They Want, the battle always arises: which is more important, engagement or ROI? The easy answer is, they’re equally relevant. However, often the former gets a bad rap due to the unusual amorphous nature that it takes and the lack of any solidly accepted structure to measure it. Before jumping to conclusions about either, let’s take a second to define each in terms of interactive, web based outreach.