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Over the last 8 years, Facebook has played a pivotal role in higher ed. While it’s beginning was just with current college students, Facebook now plays an influential role in a student’s transition from their high-school network and into their new college community.

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If you’ve ever searched on Google (if you haven’t you must live under a rock), you would have noticed above and to the right of the search results, Google Ads. For years these have been a staple for businesses to promote their products and services.

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There are three things that must occur at the same time for people to take action, according to BJFogg, founder of Stanford University’s Persuasive Technology Lab. The same is true when we try to convince teenagers to leave their comfy homes to move halfway across the world to study.

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Over the past few years the big sexy conversation at conferences has slowly morphed from social media to mobile. It is partially because social media is better understood now but it’s also because mobile is the shiny new toy that everyone is trying to figure out.

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Who has been wondering what services and software solutions other schools outsource? The time has come to share those results with you. I’d be lying if I didn’t say I was a little disappointed with the number of responses.

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Take a moment and think about your listing of majors and minors. Really think about it. Is it good? Does it reflect how great your offerings are? Is it even accurate? Is it just a stupid, boring, damned list (if you’re interested in something a bit off the beaten path, check out RIT’s Pathfinder system or look at what the University of Arizona is doing)? If the answer is yes, I want to kick you an idea. Filtrify

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It’s time for another one of those great surveys that gives us all a better understanding of something in Higher Education. This “State of Outsourcing” was inspired by my upcoming presentation at the .eduGuru Summit, You Don’t Need IT To Do That.

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Let’s face it, higher ed has problems. They have a lot of problems. Whether it’s bad coding, poor graphic design, or a lack of upkeep, someone is always talking about something that’s not working and getting plenty of sympathy from the rest of the web development community.

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