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As many of you know, Syracuse University is a school that is “smart” at social media. Kate Brodock, executive director of digital and social media at Syracuse University directs a student team that manages SU’s social media presence and they do an admirable job at spreading SU’s message effectively and engaging with a variety of stakeholders online.

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For any educational institute, reputation is one of the most valuable assets. In the age of social media, your Facebook page plays a huge role in how you are perceived by students and the media.

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IT vs. Marketing

posted Dec 20 by EduGuru in EduGuru Blog

When I moved into web management for a higher education institution, our web department was in IT. Shortly after I started, our department moved into Advancement. Even before that move, I began positioning the activities of the web team into a marketing-focused approach – implementing an appropriate analytics package, identifying clear conversion goals, focusing on the user experience, using online marketing tools and more.

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How can today’s college or university best attract students? Does the school need to be all over social media? Is the web site the most crucial sticking point?

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Hopefully everyone enjoyed a wonderful Thanksgiving holiday! We thank you for taking the time today away from your “Cyber Monday” shopping to read our little blog.

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Web Analytics, Anyone?

posted Nov 20 by EduGuru in EduGuru Blog

As Abbott & Costello demonstrate in this classic video, if you don’t ask the right question, you can end up going around in circles without ever answering the pertinent questions. As anyone who has worked with web analytics knows, there is a dizzying amount of information available to measure user behavior on your web site.

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Keeping Your Kitchen in Order

posted Nov 14 by EduGuru in EduGuru Blog

I know you don’t want to admit it, but we all know that you love Kitchen Nightmares as much as I do. I actually enjoy cooking shows of all sorts and like applying their lessons to my somewhat limited selection of Kansas delicacies, which are generally limited to cuts of select beef in different shapes.

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The famous XKCD “University Website” comic has made the rounds of higher education web professionals for quite some time, even spurring this amusing .eduGuru post suggesting schools redesign their websites based on the calendar.

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