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So, we all know this isn’t America’s Next Top Model, and I’m not Tyra Banks (though I got the mad smize… and I’m ashamed I know that term). The fact remains, the fashion industry has much to teach us in web development.

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An Open Letter To Hubspot

posted Sep 14 by EduGuru in EduGuru Blog

I work for a large, established, data-driven university and was blown away by a demo of your product many months ago. I ran right up to the offices of the people who control the money and said “We NEED this tool.

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There was a recent discussion in a specific higher education group in which someone was asking the question, “What is Dreamforce?” I guess they had probably seen the flood of tweets and news about this huge event.

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I got to thinking about this, and about a conversation I’d had recently about web vs. print-first marketing strategy, and got to a place where these all come together that I want to talk about.

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We at Emerson College created and tracked multiple Facebook communities for our applicants accepted for 2011 enrollment. They included Facebook Pages, a Facebook Group, and Inigral’s Schools App:

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The Millennial Generation is said to be constantly connected through the use of hand-held devices and online media. But how is that technology changing marketing strategies? Take a look at some of these interesting results on the use of social media in US colleges and universities nationwide.

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Idiot’s Guide to Event Tracking

posted Jul 27 by EduGuru in Webinar

On July 23rd, 2011, I had the pleasure of presenting at the HighEdWeb Arkansas regional conference. My topic was looking at approaching our websites through incremental realignments, rather than sweeping redesigns, and doing so based on information we can get from our analytics

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According to a survey of 226 colleges conducted by Varsity Outreach in 2010, an overwhelming majority (88%) of colleges and universities have already created a Facebook presence for their school. So, how are Admissions Offices utilizing Facebook as a community-building tool for their accepted students and incoming classes?

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