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From my experience even the thought of optimizing a university website can come as an insurmountable task. After all, normally university sites encompass hundreds of pages usually administered throughout various departments of the university.

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If you’re having a hard time convincing your administration that social media is worth the investment, try coming at it from a different angle — and I’m not suggesting writing the “social media strategy” we’ve all been hearing about lately.

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Yesterday I posted a case study showing how email marketing is still relevant to Young Alumni. Because it’s the day before Thanksgiving and it’s a little slow I’ve been doing a little more digging into that campaign. A little over a month ago Google Analytics launched some new features including Advanced Segments and Custom Reporting.

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Analytics are the cornerstone of benchmarking, with good analytics comes good design/information decisions. Google Analytics has become the de facto standard in analytics reporting, even Kyle James lives and breaths it .

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Do Numbers Have Enough Value?

posted Nov 20 by EduGuru in EduGuru Blog

I often receive e-mails from people around campus asking for the “number of hits” their site received for a given time period. (My favorite is “…in the last year, so I can include it in my annual report.”)

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Xenu: Not just for Broken Links.

posted Nov 18 by EduGuru in EduGuru Blog

Many of you may heard of and perhaps are already using Xenu’s Link Sleuth to check your website for broken links. However, what you may not know is some of the hidden extras that I have come to love.

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A community college has some special challenges, one of which is the demographics of our audience. We offer both “academic” degrees for students looking to get an affordable start to a four-year degree and career programs that provide the skills necessary to enter directly into the workforce.

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I’ll admit it: I’m a newbie. When it comes to understanding the politics of the higher education atmosphere I’m just losing my green. Spending the last 10 years in college access marketing,

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