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Students across the country are getting ready to go back to school, but that may not mean leaving the house — it may mean opening a laptop. According to U.S. News and World Report, more than 60 percent of colleges and universities offer online programs, an increase of almost 50 percent from 10 years ago.

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It wasn’t too many years ago when researching potential universities was a lengthy process. First, you had to mail a letter to the school requesting information. Then, you’d wait for the glossy brochures to arrive in the mailbox. Next, you’d fill out an extensive application using a typewriter. After you mailed in the application, you’d wait for the mailman to deliver your letter of acceptance or rejection. Multiply the entire process by the number of schools you were interested in, and you ended up with a mountain of paperwork.

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I put my life on the Internet. I have a blog. I have a YouTube channel. I’ve turned web-based content creation into my full-time job, and as I work you can be absolutely certain that I’m keeping a close eye on Twitter (my social media portal of choice).

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As someone who is trying desperately to amp up your higher learning institution’s enrollment numbers, how do you reach the kids you are hoping will enroll in your programs? Go ahead and log in to your favorite social media website. Somewhere on the homepage should be a series of often eye-catching ads.

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Recruiting college-bound students can be a competitive business. “Do we need an app to reach prospective students?” “How many of our resources belong in social media?” “How critical is a mobile-friendly website?”

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If you search for higher education related terms like ‘business degree’ or ‘online MBA’ you’ll see numerous Google Ads from universities around the world.

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The original purpose of podcast was for providing entertainment and recreation to users. It has since outgrown its utility and nowadays finds use in education, business, news, and even for advertising. In its simplest form, podcast is an audio or video resource stored in a website, with users accessing it by visiting the website and streaming it to their computers.

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Social media is used by almost 100 percent of advancement offices to run campaigns, raise funds, increase donor awareness, build brand advocates, and broadcast news, according to the fourth annual study on higher education social media use spearheaded by mStoner.

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