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I apologize in advance, because this is going to be more of an article of philosophy, than a technical how-to. A while back I wrote a piece on the subject of breadcrumbs. In it, I made a comment about how breadcrumbs are a tool that helps expose the information architecture (IA) of a site to a visitor.

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A while back I did a book review of the book Neuromarketing, a great book about how our brains process information, and how marketers can use that knowledge to hone their strategy and their message. Last week, I was turned on (no pun intended) to a book that brought these concepts to the web. Neuro Web Design takes Neuromarketing one step further by discussing psychological concepts, which can then be applied to your website.

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Accessible Twitter

posted Feb 16 by EduGuru in EduGuru Blog

I wanted to bring attention to one of my passions, accessibility, and a project which aligns right to it. Twitter has become one of the most popular and quickest social networks to integrate your university or business with.

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The Art of Assessing Your Data

posted Feb 13 by EduGuru in EduGuru Blog

When it comes to numbers, there are three types of people:

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So if you have been reading this blog for any amount of time you know that in the last quarter of 2008 I made the Higher Education conference circuit presenting at HighEdWeb, Stamats, and Case V. At each of those conferences I presented on the subject of Web Analytics.

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A few weeks ago, Andy Budd wrote a piece for his blog called Usability as a Marketing Tool. I couldn’t help but think “duh” as soon as I read the title. The basic premise of his post was that if you could make your website super easy to use, you could use testimonials from your users in your marketing efforts (or advertising efforts in this case).

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A few weeks ago, Andy Budd wrote a piece for his blog called Usability as a Marketing Tool. I couldn’t help but think “duh” as soon as I read the title. The basic premise of his post was that if you could make your website super easy to use, you could use testimonials from your users in your marketing efforts (or advertising efforts in this case).

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I’ve studied many many websites looking for design, navigation, and architectural ideas and it seems to me that there are three universal pages that ever single site should include. It doesn’t matter what type of site or industry the site represents these three simple pages seem to be universal in both importance and required.

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