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A “How To” On Foursquare

posted May 24 by EduGuru in EduGuru Blog

A few weeks ago I wrote an article for higher education marketers introducing them to Foursquare. For those of you who aren't familiar with Foursquare, it is a location-based social network that also doubles as a game.

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Best of the Mobile Higher Ed Web

posted May 17 by EduGuru in EduGuru Blog

One by one, colleges and universities are taking the next step in web development and moving towards addressing mobile needs. The mobile based web has already begun its move to create another technological generation.

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I’ve been wanting to do a post about some of the privacy training I’ve been doing for faculty and staff since the last time Facebook updated its privacy policy. It’s hard to keep track of when, where, and how many times Facebook has changed its privacy policy.

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Summer is almost upon the higher education world. You know what that means for enrollment and marketing offices – planning committees, mailing calendar adjustments, strategy meetings, year-end recaps.

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When we started using OU Campus in October of 2006, we signed up for the 25-user license package, and opted for the SaaS (software-as-a-service) model or ‘hosted‘ plan, where OmniUpdate handles the hosting and delivery of the service to us, and all CMS users access the system solely through a web browser .

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I taught two classes at Champlain College this semester, both of which wrapped up last week. For one of the classes, an advanced course for seniors called Internet Issues and Strategies, students had to write a final paper/case study about an organization using technology in an innovative way….and wouldn’t you know it but one of my students, Marissa Bentivoglio, did her paper on Champlain’s online recruiting efforts.

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At Edinboro University we use a content management system called dotCMS. dotCMS is an Enterprise-level, open source CMS and is based on Java.

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So how long has it been since you did a Web content audit on your institution’s homepage? A year? Two? Never? I’m not talking about just surfing from page to page making sure everything checks out but a real content inventory of every page and inspection of the content quality.

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