A large majority (I hope) of university sites are using a content management system to control the thousands of pages which make up a single university web presence. I am willing to guess that multiple people are editing the content on those pages and they are using some sort of WYSIWYG editor.
Last week we looked at On-Page SEO so hopefully this week you are ready to understand the basics on the other side of the equation. Once again I’m not going to get into all the advanced functionality because I think if you can understand 80% of what you need to know, and quite frankly that is enough for most people to see substantial improvements, then you will be good to go.
Last year I hit up the Higher Education Conference circuit asking the question “If nobody is visiting your site does it matter?” in my web analytics presentations. This year I’m really digging into Search Engine Optimization (SEO) and as I am thinking about the SEO Best Practices presentation that I’ll be giving at eduWeb this summer it only seems appropriate to start out with a similar question.