posted Jan 15 by EduGuru in EduGuru Blog
As many of you know, Syracuse University is a school that is “smart” at social media. Kate Brodock, executive director of digital and social media at Syracuse University directs a student team that manages SU’s social media presence and they do an admirable job at spreading SU’s message effectively and engaging with a variety of stakeholders online.
posted Jan 03 by EduGuru in EduGuru Blog
When I moved into web management for a higher education institution, our web department was in IT. Shortly after I started, our department moved into Advancement. Even before that move, I began positioning the activities of the web team into a marketing-focused approach – implementing an appropriate analytics package, identifying clear conversion goals, focusing on the user experience, using online marketing tools and more.
posted Nov 26 by EduGuru in Infographic
As Abbott & Costello demonstrate in this classic video, if you don’t ask the right question, you can end up going around in circles without ever answering the pertinent questions. As anyone who has worked with web analytics knows, there is a dizzying amount of information available to measure user behavior on your web site.
I know you don’t want to admit it, but we all know that you love Kitchen Nightmares as much as I do. I actually enjoy cooking shows of all sorts and like applying their lessons to my somewhat limited selection of Kansas delicacies, which are generally limited to cuts of select beef in different shapes.
posted Nov 05 by EduGuru in EduGuru Blog