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In the post-collegiate days when many alumni still remember every word to their university’s spirit anthem, but have conveniently forgotten the basics of their freshman mathematics or history classes, one of two things generally occur when it comes to the relationship between the school and its former student.

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It’s been a couple of years since we first shared a report that 70% of respondents don’t actively monitor cost per enrollment or aren’t sure if it’s done. I truly believe that colleges and universities are great at many things including building brand awareness and closing the deal on getting new students in the door, but there is one very important piece that fits between these two elements that is missing.

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You’ve dedicated a great time into building your institution and the brand. With so much riding on your institution’s success, it is imperative that you team up with only the most conscientious, knowledgeable, and trustworthy people–particularly when it comes to choosing your vendors.

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Easter is just around the corner, and Christians from all over the world are looking for celebrating Jesus Christ’s resurrection from the dead. The churches hold special services on Easter Sunday, people decorate eggs (plastic, wooden, chocolate), organize Easter egg hunts and egg-rolling.

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Let’s start with a phrase that makes any content marketer or website owner sick – “Content is king…” How was it? Already feeling nausea? Just kidding.

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The Chromebook is still relatively new on the personal computing scene, and somewhat a divisive issue among prospective purchasers. The first Chromebooks were announced at Google’s I/O Conference in May 2011 and were met with little fanfare, but lots of skepticism.

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Persuasion is an art. Hardly an arguable statement, however, as any successful copywriter will tell you, there’s more than a bit of science involved as well. To write truly great copy for a product, website, sales pitch, or what have you a basic grasp of human psychology is imminently necessary.

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You’d have to have been living under a stone to not have considered embracing social media. But it is becoming increasingly important to market your enterprise adequately through sites such as Twitter and Linkedin.

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