In any environment where the nature of the work isn’t fully understood, misconceptions are formed. These misconceptions lead to poor decisions. This is usually the case with media development (web, social, video, etc.) in higher education. We’ve all heard of the project triangle or some variation of that where you have quality, price, and time - each represented in a corner. In this metaphor, you can only choose two of the possible three options.
posted Mar 11 by EduGuru in EduGuru Blog
posted Mar 05 by EduGuru in EduGuru Blog
I’ve been promising this book review of “Web Analytics: An Hour a Day” by Avinash Kaushik for near six months and it has taken every week of six months to finally make it all the way through this book. I’ve spoken many times about Avinash and his wonderful blog “Occam’s Razor” which this book being the pinnacle piece of the writings on that blog.
posted Feb 23 by EduGuru in EduGuru Blog
Last summer I did research for my independent study project in graduate school that resulted in “The Use of Social Media in Higher Education for Marketing and Communication: A Guide for Professionals in Higher Education.” The research was largely done in June and July 2008. During this time, very few universities were actively using Twitter.