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Facebook Hates Your Brand

posted Apr 30 by EduGuru in EduGuru Blog

Have you ever heard the phrase how you can have too much of a good thing? That’s sort of how I feel about Facebook’s move to add Community Pages. I understand it. It’s not that it doesn’t make some sense. But it feels very much like a case of execution before consideration.

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For any of you that are in my social network of friends on Facebook or Twitter, you might have noticed that I have been rather active on Foursquare lately. Ok, that is a real understatement, I’m a complete addict. I’ve gone so far as creating a whole website with all the hard to find Foursquare badge information.

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Many people have asked lately, ‘how do we deal with negative comments’? It is always asked at the start of a new social media campaign, usually in fear or as an excuse.

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Ok. I’m sure most of us know what’s important. Kyle, for one, has done an excellent job in helping us all – myself included – in understanding how to use analytics to improve our higher ed web pages. But what I’m talking about here is: what’s important to tell your VP or others?

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Ok. I’m sure most of us know what’s important. Kyle, for one, has done an excellent job in helping us all – myself included – in understanding how to use analytics to improve our higher ed web pages.

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In the beginning, Le Moyne College’s main website was powered by a set of static web pages with a small dose of custom-written ASP to serve as our first entry into content management. As typically happens on campuses everywhere, as Le Moyne began a branding revision in 2008, one common theme that was echoed across campus was the need for a better distributed content management system that could be easily extended to content providers.

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April is an incredibly important month for Admission Offices around the country. There’s accepted student open houses, email campaigns, school swag to be mailed, and events across the country to convince top high school students that they should deposit to your school by May 1. What’s the point of all these increased marketing efforts?

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Sometimes it’s good to step back from those three-hour conference room meetings or vendor calls from Hell and just laugh at yourself for a bit. Working in higher ed is a demanding, non-stop job but there’s plenty of opportunities to find humor in most situations.

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