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Get Ahead with AdWords

posted Oct 24 by EduGuru in EduGuru Blog

Visibility on search engines is crucial to succeeding in the online arena, and your competition knows it. That’s why they may already have created a budget for Google AdWords management. If you’re still on the fence, here are five good reasons to hop on the AdWords bandwagon.

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Quick Response codes, commonly known as QR codes are almost found everywhere and if used effectively are an extremely potent way to promote Colleges and Universities. These codes resemble small squares in black and white, and if you scan them with your mobile or tablet they can do things like direct you to a website or point you to download an app.

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When you hear the phrase, “your reputation precedes you,” these days, it most likely refers to your online reputation. Considering that nearly 40 percent of employers are utilizing social media networks to research job candidates, online reputation management is just as – or more – important than a polished resume.

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As a freelancer who has been involved in creating the literature that promotes volunteer causes for both colleges and alumni associations, I can attest that it has become clear that recruiting the best volunteers is the foundation on which every fundraising organization or nonprofit is built.

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If there’s one thing I’ve learned, it’s that there are few things in this world sadder than a neglected, forgotten blog. The Internet is full of them – the Sarah McLachlan dog commercial dogs of the digital world. Forgotten. Abandoned. Desperate for love.

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Students are back in the classroom, allowing education enterprises and higher education institutions to focus on recruiting next year’s class. Instead of targeting incoming students with internet marketing campaigns, schools, colleges and other education-based businesses are returning to the “old-school” medium of radio advertising.

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LinkedIn’s latest offering, “University Pages,” is designed for institutions of higher education to connect with prospective students, parents, alumni, faculty, and businesses.

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I saw the infographic below the other day and it is a powerful reminder that it can only take one bad egg to very negatively damage your brand. Yes this is even true for higher education institutions that have been around for decades or sometimes centuries.

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