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The web design world let out a collective cry yesterday. To some, it was a squeal of delight. To others, it was a groan of despair.

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Email Stats Can Be Deceiving

posted Aug 28 by EduGuru in EduGuru Blog

This week I attended a demo of Harris Connect’s email marketing tool. Harris is a popular tool for maintaining alumni communities and the email tool they offer is fairly sophisticated in regards to segmentation your audience to target a message to the audience.

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Getting Synthy with Virtual Tours

posted Aug 26 by EduGuru in EduGuru Blog

Those of you who have kept up with some of Microsoft’s new toys (or who read my Twitter), have undoubtedly heard of a new little Seadragon based photo interface they have been working on in conjunction with the University of Washington called Photosynth.

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A recent article in InformationWeek drew my attention as being worth a second look, Think Beyond Basic Apps For Smartphones. The juice of the article discussing developers spending more time designing applications for smartphones beyond the basic email, calendar, and other basic applications.

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This is the first part in a series of solid web standards that I plan on writing. There is a lot of simple web standards, or things that I think should be standards, that people either do the hard way or don’t make their site as user friendly as possible.

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This summer I did an independent study research project in pursuit of my MBA (expected graduation is May ’10). The focus of my research was the use of social media in higher education, specifically for marketing and communication.

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It was brought to my attention the other day that there are some concerns about e-mail addresses published on our college’s web site and the effect it has on spam. It turns out the filters here run through about 10,000,000 emails a day, about 7% of which are passed on as being actual, legitimate messages.

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It’s been a while since I have recommended a book, but the last few books I’ve completed just haven’t passed the test and quite honestly have been rather disappointing, until I started reading Buzzmarketing! This book essentially says throw your traditional marketing out the window. Yes it’s one of those complete change of mindset type books and I really enjoyed the experience.

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