posted Feb 22 by EduGuru in EduGuru Blog
We all know that one of the biggest things a marketing department can do is improve visibility, and this is no exception when it comes to higher education.Until now, most higher education marketing professionals have been putting a huge focus on content creation—and for good reason.
posted Feb 18 by EduGuru in EduGuru Blog
This article isn’t specifically about high ed web, but I do hear a lot of high ed web people talk about having difficulties with their boss or struggling in the transition to management. A lot of times we think being the boss is all glamorous, but it is really anything but that. Maybe you manage people or have a manager that you just can’t respect.
For those in the education sector, “the cloud” can seem like a nebulous and unattainable technology goal, used only by large enterprises and corporations. But the cloud has the power to drastically advance the goals of the educational system: to make it easier for institutions to empower their students to succeed while at the same time cutting costs and expanding accessibility.
posted Jan 23 by EduGuru in EduGuru Blog
How are you building or improving your social media strategy? Kenn Elmore, Dean of Students for Boston University, seems to be doing it right. With over 12,000 followers (and counting), @DeanElmore can easily engage with students, professors, and thought leaders in higher education.
posted Jan 17 by EduGuru in EduGuru Blog
Social Media Fatigue Syndrome is a title being batted about for the last couple of years that I’m starting to pay attention to. It may sound easy to scoff at – can updating Twitter really cause fatigue? – but more people are talking about it and it has started to turn up in research journals as well.