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In marketing, lead generation is the online interest and inquiries of a service or product made by prospective customers. For universities and online colleges, lead generation is potential students’ interest or inquiry in obtaining an education.

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There are times when the prestissimo advancing tech world seems to be a scared little kitten against the flagella of hackers, crackers and the like, with their unforgiving onslaught penetrating every sphere within the realm. In such turbulent conditions, what are the measures, if any, that a user may take in order to stay safe?

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The rules of the game have changed. Having a website is standard practice but your website is more than a branding piece for your institution.

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To anyone who has been reading this blog for any amount of time the headline here isn’t anything new. We might have felt this way for years, but a new report by CUnet finally gives us the data we have been looking for to support our gut feeling.

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As part of this panel each presenter was asked to put together a short presentation on a subject. I focused mine on Understanding Marketing Funnels.

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As reported on the Daily Texan, student debt hit $914 billion during this year’s second quarter. Unemployment stood at 8.3 percent during the summer season. With increasing student debt numbers and the struggling job market, a college education seems to be an exponential monetary burden that weighs little in the competitive, idle job market.

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Sometimes we come across offers that we think would be really interesting/valuable to the community that we want to pass along. The following is a guest post from Mediabistro promoting their Social Media Marketing Boot Camp where .eduGuru readers can also get a $50 discount if you choose to sign up.

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Technology has enabled students and colleges to accomplish a lot online. Gone are the days of waiting in line to register for classes or even sitting in a classroom! More colleges are moving courses, orientations and administrative tasks online.

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