Get the word out about education and expect to have students lining up for enrollment! Well, this is easier said than done. The things is, your school is not the only provider around. There are many educational institutions now offering desirable packages that may be better than what you have to offer. So how can your educational institution have an edge? The answer may lie in online marketing.
When you think about it, marketing in the higher education space is really a hybrid of Business to Business (B2B) (Business to Business) and Business to Consumer/Community (B2C) marketing. Clearly, a prospective student is not a business. So of course, it’s B2C, you might say. In addition, choosing a college certainly has an emotional component to it, which is more prevalent in B2C marketing.
Gone are the days when a single press release garnered a slew of calls from reporters who are thirsty for more information. Ambitious journalists recognize the current events and viral media that currently captures the attention of his or her audience, focusing their efforts on providing more of the same.
A lot goes into choosing a Content Management System for your brand or organization, whether you’re looking for a consumer platform like WordPress or Joomla! or an enterprise solution like Movable Type. Variables like ease of use, available support features, aesthetic, and price all play significant roles.
Companies that don’t promote their services on the web are almost invisible today, that’s why many of them resort to Joomla in order to build strong online presence. Creating a website without costly assistance of specialists requires proper guidance on using this content management framework.