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Online Cataloging Done Right(ish)

posted Aug 05 by EduGuru in EduGuru Blog

I think that out of any web project I’ve ever dealt with in higher education, online cataloging has got to be the biggest white unicorn of them all. If you scour the web for them, you’ll discover that examples of ‘good’ catalogs are few and far between (and you’ll note I’m certainly not putting my school on the list below… yet).

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I attended the eduWeb Conference last week and was delighted by a reoccurring theme: measured results. The topic of analytics was front and center. During Karine Joly’s opening-session talk on marketing measurement strategy it was highlighted that many people in higher education are using analytics.

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Content Management Manifesto

posted Aug 02 by EduGuru in EduGuru Blog

It is the ocean. A never-ending sea of waves, storms, battles, and challenges. Where we think we see an island of solitude, it’s merely an illusion brought on by fatigue and frustration. What is it? Managing the content of our web sites.

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Anyone that has read this blog for any time knows that I consider myself a problem solver first and a web/tech guy second. A few weeks ago I presented a problem solving presentation deck and even further back I’ve talked about how to optimize your email habits, RSS reading time and establishing oneself as an expert.

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Yesterday, Noel-Levitz released it’s latest E-Expectations Report about what college-bound students are looking for in terms of online engagement during the admissions process. They surveyed more than 1,000 high school students about their online behavior and expectations. As usual, it contained a wealth of information about where colleges should consider focusing their efforts.

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Running off of my previous post, Calculating Engagement: What Do They Want, the battle always arises: which is more important, engagement or ROI? The easy answer is, they’re equally relevant. However, often the former gets a bad rap due to the unusual amorphous nature that it takes and the lack of any solidly accepted structure to measure it. Before jumping to conclusions about either, let’s take a second to define each in terms of interactive, web based outreach.

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How Luther College is using Reason

posted Jul 12 by EduGuru in EduGuru Blog

For the past decade Dreamweaver and Contribute were the primary web workhorses at Luther College. In 2005 EZ Publish, an open-source content management system (CMS), was chosen to process admissions applications.

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I’ve always said that I don’t really consider myself a technology or a web person. Instead I think of myself as more of a problem solver through technology. If you remember a while back I wrote a blog post on Email Management Best Practices.

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