As an admissions tool, text message marketing has a bad rap – a really bad rap. Each new recruitment season brings articles like this recent New York Times piece that dismiss text messaging as either ineffective or unwanted by prospectives.
Higher education admissions offices too often think of their job as ushering students through the final stages of the enrollment process. But admissions counselors and marketing teams must think instead like a sales team.
I know why, and I’ll tell you. Obviously the timeliness of this post owes some debt to our revisit of the higher ed CMS survey (which you should join the more than 200 schools that have already taken it this year).
You’ve asked, and we’re responding. About a year and a half ago, we did a survey on what CMSs were being used in higher ed. This data was one of our best participated surveys to date, and is still a popular destination for schools looking into what they should be using.
If you’ve worked in higher ed for a few years, you have probably assisted with an on-campus event during orientation or move-in week. The excitement exuded by the new students is undeniable when they finally arrive.
Traditional best practice in higher ed with regards to Facebook pages is one page to run them all – you have one main “official” page representing all of the stakeholders at your institution – prospective students, parents, current students, alumni, etc.
A majority of people assume a Web page is just a digital piece of paper, but in reality it is just a single step in an entire experience. I will use the illustration below to show how every page is connected to another.