Major Announcement: .eduGuru Under New Management
posted by Kyle James on January 07, 2015 in Digital
It was 7 years ago that I put up the very first post on .eduGuru. Look Ma, I’m a Blogger!
In that post I defined five reasons that I wanted to start blogging. The list included things like networking, becoming a niche thought leader, teaching and resume building. Looking back over the past seven years I feel like I have exceeded my wildest dreams on each and every one of those things. When I first started I had no idea what the site would grow into, but it was obvious in the first year that the brand was growing beyond just me.
At its peak .eduGuru had 5-6 consistent bloggers contributing, but one thing I believe every contributor has learned is that getting out there and blogging opens up bigger doors full of opportunities. Hopefully everyone who has blogged on .eduGuru over the years has been able to advance their career because of their contributions One surprising detail I learned is to be a good blogger you have to be a good teacher. The trick to being a good teacher is you have to be constantly learning and advancing your skillset just to keep up and share new tips and tricks.
Today I find more and more of my time is focused on building nuCloud, my company that has built an interactive campus map platform designed for colleges and universities. I’ve also found in the six years since leaving my job running a college website that it gets harder and harder to be an expert writing about something you’re not living and breathing daily. I also have my first child on the way in just a few weeks! Let’s just say I will be plenty busy with lots of other things in the coming months.
It is time to change directions with .eduGuru, but before we get into those details I want to share a few stats.
.eduGuru by the Numbers
- 722 – total posts on .eduGuru
- 279 – written by me
- 110 – written by guest bloggers
- 99 – written by Michael Fienen
- 13 – Contributors not counting guest bloggers. Thank you, Michael Fienen, Karlyn Borysenko, Nick DeNardis, Rachel Reuben, Mike Petroff, Jess Krywosa, Nikki Massaro Kauffman, Jeff Stevens, Lacy Paschal, Paul Gilzow, Billy Adams and Mike McCready.
- 131 – Posts on Marketing, the most popular category. Marketing beat out Social Media by one post.
- 5,491 – Twitter Followers
- 83,000 - Visitors to the site in the past year
- 198 – Countries that visited in the past year
- 1, 500,000 - Pageviews over the past seven years
- 3 - .eduGuru Summits – Can we claim being the first to do online conferences in higher ed?
- 2 – eduStyle Awards – I think they only ran a category for community blogs for two years.
What are the 10 most popular posts ever?
- Idiot’s Guide to Event Tracking (57,000 pageviews)
- The Use of Social Media in Higher Education for Marketing and Communications (40,000 pageviews)
- One Client to Instant Message Them All (38,000 pageviews)
- 7 Google Analytics Filters to Help Understand Your Visitors (37,000 pageviews)
- Social Network Failure: What Happened to MySpage? #fail (36,000 pageviews)
- Best of the Mobile Higher Ed Web (21,000 pageviews)
- Social Media Policy Resource Guide for Higher Ed (18,000 pageviews)
- What is Web Communications? (16,000 pageviews)
- Top 5 Social Media Analytics Tools in 2013 (16,000 pageviews)
- Social Networking Research: 99% of Your Audience Are On Them, Still Need More Convincing? (15,000 pageviews)
Changing of the Guard
Seven years is a long time to do anything, and in web years it is downright ancient. I can’t tell you how many higher education blogs I’ve seen start and disappear over the years while .eduGuru has stayed around. There is a saying that most of the time when a company has peaked it is because the founder/CEO has peaked. I think in this case that it is time for me to get out of the way.
I am passing over the keys to the kingdom to another steward. I’m proud to announce that Ann Oleson and the team at Converge Consulting will be taking over the daily operations of the .eduGuru brand. I’ve worked on a handful of projects over the past few years with Converge and have grown to trust and respect them. I have no doubt that they will do a fantastic job taking this brand to new heights.
I hope that the community will embrace and support Converge as much as you’ve supported me over the years. Please welcome them to the community! Thank you to everyone for the fun ride over the past seven years! I haven’t completely left, but I am transitioning back into the 90% of you that are content consumers and not producers… for the most part.