Digital Storytelling Workshop: Content Strategy for Smarter Stories
Bring your data. Leave with an action plan.
You know that digital storytelling has the power to turn prospects into enrolled students and engaged alumni. But how? Smart stories require content strategy and this workshop will walk you through the fundamentals of digital storytelling so you can see ROI on every piece of content that you create.
Join us in Philadelphia from 10AM-4PM for a deep dive into digital storytelling best practices. Bring your own data and walk away with a Converge Workbook outlining the five fundamentals of digital storytelling and an action plan for implementation.
Issa DiSciullo, senior consultant, and Brittney Dunkins, director of content strategy will lead this workshop.
Issa has over 23 years of admissions and enrollment management experience and is passionate about data-driven marketing strategies to take their programs to the next level. Before joining the Converge team, Issa was assistant dean of admissions at the Thomas R. Kline School of Law at Drexel University.
Brittney has more than six years of editorial experience. At Converge, Brittney leads a talented team of content strategists, finding “best-fit” content solutions and catching up on the latest trends in the industry—from software to strategies. She approaches digital marketing with a storyteller’s eye and believes that innovative content starts with a great story.