Save Money & Achieve Better Results with Google Adwords
Join Converge Consulting and NorQuest College’s Mike McCready for a free one-hour webinar: Save Money & Achieve Better Results with Google AdWords.
Low cost advertising and specific targeting options has made Google AdWords a mainstream tool in any college marketer’s toolkit. The allure of Google AdWords can be damaging to your budget if not managed correctly. Turning on an AdWords campaign and letting it run with the default settings and initial keywords can be costly, yielding little results.
In this session, you’ll learn about some of the important settings in a campaign and focus on understanding the important of proper keyword selection and learn techniques for selecting keywords that will generate the most results as the lowest cost possible.
If you’ve experimented with or are thinking of trying Google AdWords, this webinar is for you.
Mike is the Manager of Marketing & Web Development at NorQuest College. Mike has over 14 years in web communications with the last five years focusing on higher education digital marketing.