Snapchat v. Instagram: Which Tells a Better “Story” for Higher Ed Advertisers?

Which Social Channel Tells a Better Story for EDU?

There has been a lot of discussion around the similarities between Instagram and Snapchat Stories since advertising launched last year. To weigh in on the conversation, our partners at New Mexico State University tested the same 6-second video creative with Stories advertisements on both channels. Here's what we learned from the campaigns.

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