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Mar 23

Converge Blog
Establishing New Marketing Strategies on the Fly

The enrollment and marketing teams at Southern California University of Health Sciences provide insights on how to develop a sound marketing strategy for your program from scratch.

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Mar 22

Converge Blog
Facebook vs. LinkedIn Advertising: Who Wins the Matchup?

Clients constantly ask us which advertising platform is better for marketing specific programs. In the spirit of March Madness 2017, our digital advertising team hosted a matchup between fan-favorite, Facebook, and the underdog, LinkedIn.

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Mar 16

Converge Blog
Leveraging Content Strategy to Yield Students

I presented “Higher Ed and the Campus Content Strategist: A Love Story” at Converge 2017, offering real-life case studies of content strategy in action for higher education student recruitment.

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Mar 14

Converge Blog
Insights from Harvard University: Design Thinking Applied to Content Strategy

Harvard University’s Mike Petroff kicked off the Converge 2017 pre-conference with strategies for applying design thinking to your campus content strategy.

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Mar 10

Converge Blog
What EMBA Recruiters Can Learn From Uber CEO Travis Kalanick

Executive MBA recruiters should look to current events to produce timely relevant content for the long-term lead cycle for C-level professionals.

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Mar 07

Converge Blog
Digital Disruption with Michael Schinelli from UNC Kenan-Flagler Business School

Digital prospects are outnumbering other sources of student prospects. How can your university adapt marketing and communication strategy to reach them?

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Mar 02

Converge Blog
How to Build Brand Advocacy in Higher Ed

Digital Natives are 17% more likely to pursue a college education than their Digital Immigrant Millennial counterparts, which is great news for the future of our industry. The best way to get attention from them?

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Feb 28

Infographic
Infographic | Stakeholders in the Content Strategy Approval Process

Understanding who you are working with is critical to collaborating effectively. Consider these three common content strategy stakeholders when planning your next project.

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Feb 14

Converge Blog
For the Love of Content: 3 Valentine’s Day Campaigns from Higher Ed

Converge Consulting Director of Content Strategy, Brittney Dunkins spotlights three university’s Valentine’s Day content strategy and makes a case for creating community content that resonates emotionally.

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Feb 10

Converge Blog
Facebook Audience Insights: The Free Market Research Tool for Higher Education

Use Facebook Audience Insights to better understand how your target audience compares to the typical Facebook user.

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