Watch webinars, read blogs and download eBooks all in one place.
Converge Consulting Director of Content Strategy, Brittney Dunkins spotlights three university’s Valentine’s Day content strategy and makes a case for creating community content that resonates emotionally.View »
Use Facebook Audience Insights to better understand how your target audience compares to the typical Facebook user.View »
Click-to-text message extensions present a unique opportunity for colleges and universities to connect with prospective students. Learn how students can now reach out using their preferred method of communication – text messaging.View »
Our content is more relationship-driven than ever before, and yet many EDU websites remain static. How do we create more personalized content experiences for our students?View »
Geofencing can be used to target high schools, community colleges, businesses, events and more. Because it is a very targeted strategy, we recommend it as a smaller component to an overall digital marketing strategy.View »
Advertising on Pinterest is relatively new, but it’s already a great way for higher education marketers to reach prospective students. Reach students at various stages of the recruitment funnel with these three types of Pinterest campaigns.View »
Jia Jiang, founder and CEO of Wuju Learning, will deliver a morning keynote and master class on Thursday, February 23 at Converge 2017, a digital marketing and recruitment conference for higher education hosted by Converge Consulting.View »