Knowledge

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May 18

Converge Blog
The Digital Advertising ROI Benchmark for EDU

In the world of digital advertising, there is a seemingly countless number of KPIs to track, analyze and benchmark. This free ebook provides a step-by-step guide to calculating the ROI of your digital campaigns.

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May 17

Converge Blog
New Opportunities for Education Marketers with LinkedIn Matched Audiences

Unleash the power of LinkedIn’s Professional Data with LinkedIn Matched Audiences. Here are three ways the update helps education marketers.

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May 10

Converge Blog
Stop Thinking Disruption Isn’t Going to Impact Education

We’re heading into summer and a new fiscal year—it’s time to reboot and rethink strategy. Check out Converge CEO, Ann Oleson’s thoughts on how EDU should channel disruption.

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May 09

Converge Blog
Increase Inquiries with LinkedIn Lead Generation Ads

Lead generation ads allow LinkedIn members to submit their contact and profile information directly within the LinkedIn mobile app.

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May 04

Converge Blog
The Unicorn Effect: Content Strategy Lessons from Starbucks’ Enchanting Drink

The #UnicornFrapp took the internet by storm. What made it so enchanting? Here are three lessons in content strategy from Starbuck’s enchanting drink.

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May 03

Converge Blog
The Thing About Work: Advice from An Unusual College President

Dr. Rich Moran, president of Menlo College, shared insights from his new book and tips on working with millennials in an ever-changing work environment at #Converge2017.

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May 02

Converge Blog
Why EDU Needs More Storytellers

Are you a storyteller for your brand? Hint: The answer is yes. Learn ways you can lead the charge for better storytelling at your institution.

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Apr 28

Converge Blog
NAGAP 2017 Presentation Recap

I recently presented with our friend and client, Michel Frendian, at the 30th Annual NAGAP conference in Salt Lake City, UT. Michel is the Dean of Enrollment Management at Erikson Institute in Chicago. Over 125 people attended our session on Building a Digital Marketing Strategy for New & Niche Programs.

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Apr 26

Converge Blog
Identifying and Recruiting Millennials with Grit

Millennials with grit will give back to your institution—and the world. Strengthen the quality and impact of your program. Find students with these traits.

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Apr 18

Converge Blog
7 Principles of Conversion-Centered Design: The Higher Ed Edition

Brendan Sera-Shriar, Co-Founder and Conversion Strategist at DayChamp, shared his approach to the seven principles of conversion-centered landing page design at #Converge2017.

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