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Feb 14

Converge Blog
For the Love of Content: 3 Valentine’s Day Campaigns from Higher Ed

Converge Consulting Director of Content Strategy, Brittney Dunkins spotlights three university’s Valentine’s Day content strategy and makes a case for creating community content that resonates emotionally.

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Feb 10

Converge Blog
Facebook Audience Insights: The Free Market Research Tool for Higher Education

Use Facebook Audience Insights to better understand how your target audience compares to the typical Facebook user.

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Feb 07

Converge Blog
Get Texts from Prospects with AdWords Click-to-Text

Click-to-text message extensions present a unique opportunity for colleges and universities to connect with prospective students. Learn how students can now reach out using their preferred method of communication – text messaging.

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Feb 02

Converge Blog
3 Reasons to Collect Data on Your Alumni

Colleges and universities should continually collect data on their alumni to understand their behaviors. Analysis will allow colleges to create marketing strategies directed at both alumni and prospects.

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Jan 31

Converge Blog
Higher Ed Technology: Web Content Personalization with New Ed

Our content is more relationship-driven than ever before, and yet many EDU websites remain static. How do we create more personalized content experiences for our students?

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Jan 26

Converge Blog
Geofencing Best Practices for Higher Education: 3 Strategies to Test

Geofencing can be used to target high schools, community colleges, businesses, events and more. Because it is a very targeted strategy, we recommend it as a smaller component to an overall digital marketing strategy.

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Jan 24

Converge Blog
How Confidence Impacts Student Enrollment

We are three weeks into a new year. Are you fulfilling your resolutions? As you dive into a new semester, I urge you to spend a few minutes thinking about a core concept that changes everything—confidence.

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Jan 17

Converge Blog
Send a Message: The New Digital Advertising CTA

The next evolution in digital advertising is here. Instead of sending users to your website or landing page to inquire on a form, get the user to message you directly for a more immediate and meaningful connection.

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Jan 13

Converge Blog
How to Reach Your Prospects with Pinterest Advertising

Advertising on Pinterest is relatively new, but it’s already a great way for higher education marketers to reach prospective students. Reach students at various stages of the recruitment funnel with these three types of Pinterest campaigns.

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Jan 11

Converge Blog
Best-Selling Author and TED Speaker to Keynote Converge 2017 Conference

Jia Jiang, founder and CEO of Wuju Learning, will deliver a morning keynote and master class on Thursday, February 23 at Converge 2017, a digital marketing and recruitment conference for higher education hosted by Converge Consulting.

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