Knowledge

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Apr 18

Converge Blog
7 Principles of Conversion-Centered Design : The Higher Ed Edition

Brendan Sera-Shriar, Co-Founder and Conversion Strategist at DayChamp, shared his approach to the seven principles of conversion-centered landing page design at #Converge2017.

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Apr 11

Converge Blog
Simple Steps for Building a Powerhouse MarComm Team from the Ground Up

Building a powerhouse marketing communications team is no easy feat. It takes a lot of planning and strategy, but Christine Hutchins, Vice President of Marketing and Communications at Mount Holyoke College, makes the experience less complicated.

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Apr 06

Converge Blog
AMPs and Progressive Web Apps: New Tools to Keep Mobile Users Engaged

A coalition of Internet companies (including Google and Facebook) have rolled out new technologies and tools to make the mobile web a faster, more efficient place. These new tools include accelerated mobile pages (AMPs) and progressive web apps

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Apr 05

Converge Blog
#RejectionProof: TED Speaker Jia Jiang’s Advice to Education Marketers

TED Speaker Jia Jiang presented the opening keynote on day two of the Converge 2017 conference. He was chosen to present based on his out-of-the-ordinary topic: Facing Rejection and Embracing it.

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Mar 28

Converge Blog
How the Enrollment Journey Has Changed

LinkedIn’s Global Marketing Director of the Education Vertical, Saied Amiry, shared great insights from LinkedIn data and updates to the platform and presented a new way of thinking about student recruitment at Converge 2017.

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Mar 23

Converge Blog
Establishing New Marketing Strategies on the Fly

The enrollment and marketing teams at Southern California University of Health Sciences provide insights on how to develop a sound marketing strategy for your program from scratch.

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Mar 22

Converge Blog
Facebook vs. LinkedIn Advertising: Who Wins the Matchup?

Clients constantly ask us which advertising platform is better for marketing specific programs. In the spirit of March Madness 2017, our digital advertising team hosted a matchup between fan-favorite, Facebook, and the underdog, LinkedIn.

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Mar 16

Converge Blog
Leveraging Content Strategy to Yield Students

I presented “Higher Ed and the Campus Content Strategist: A Love Story” at Converge 2017, offering real-life case studies of content strategy in action for higher education student recruitment.

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Mar 14

Converge Blog
Insights from Harvard University: Design Thinking Applied to Content Strategy

Harvard University’s Mike Petroff kicked off the Converge 2017 pre-conference with strategies for applying design thinking to your campus content strategy.

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Mar 10

Converge Blog
What EMBA Recruiters Can Learn From Uber CEO Travis Kalanick

Executive MBA recruiters should look to current events to produce timely relevant content for the long-term lead cycle for C-level professionals.

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