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Clients constantly ask us which advertising platform is better for marketing specific programs. In the spirit of March Madness 2017, our digital advertising team hosted a matchup between fan-favorite, Facebook, and the underdog, LinkedIn.View »
Harvard University’s Mike Petroff kicked off the Converge 2017 pre-conference with strategies for applying design thinking to your campus content strategy.View »
Executive MBA recruiters should look to current events to produce timely relevant content for the long-term lead cycle for C-level professionals.View »
Digital prospects are outnumbering other sources of student prospects. How can your university adapt marketing and communication strategy to reach them?View »
Understanding who you are working with is critical to collaborating effectively. Consider these three common content strategy stakeholders when planning your next project.View »
Converge Consulting Director of Content Strategy, Brittney Dunkins spotlights three university’s Valentine’s Day content strategy and makes a case for creating community content that resonates emotionally.View »
Use Facebook Audience Insights to better understand how your target audience compares to the typical Facebook user.View »