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Brendan Sera-Shriar, Co-Founder and Conversion Strategist at DayChamp, shared his approach to the seven principles of conversion-centered landing page design at #Converge2017.View »
Building a powerhouse marketing communications team is no easy feat. It takes a lot of planning and strategy, but Christine Hutchins, Vice President of Marketing and Communications at Mount Holyoke College, makes the experience less complicated.View »
A coalition of Internet companies (including Google and Facebook) have rolled out new technologies and tools to make the mobile web a faster, more efficient place. These new tools include accelerated mobile pages (AMPs) and progressive web appsView »
TED Speaker Jia Jiang presented the opening keynote on day two of the Converge 2017 conference. He was chosen to present based on his out-of-the-ordinary topic: Facing Rejection and Embracing it.View »
Clients constantly ask us which advertising platform is better for marketing specific programs. In the spirit of March Madness 2017, our digital advertising team hosted a matchup between fan-favorite, Facebook, and the underdog, LinkedIn.View »
Harvard University’s Mike Petroff kicked off the Converge 2017 pre-conference with strategies for applying design thinking to your campus content strategy.View »
Executive MBA recruiters should look to current events to produce timely relevant content for the long-term lead cycle for C-level professionals.View »