Links are one of the most important metrics search engines use to evaluate site and determine ranking, but how can you tell if your links are treats, or tricks? In today's Friday After Class, Becky Vardaman explains what makes a high quality SEO link.

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Guest presenter Matt Herzberger will demonstrate web governance best practices to bring order and increased efficiency.

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Imagine James Cameron directing your video. Considering that he took home the Golden Globe for the 2009 blockbuster Avatar, which is the highest-grossing film of all time, it would certainly add a touch of gold to your marketing collateral.

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In this episode of #FAC, Hayley discusses and shows you how to use custom audience targeting and remarketing tactics on Facebook and Twitter.

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It's been a few days, and I'm still thinking through all the presentations at the Converge 2014. I really enjoyed this conference. Of course the location had appeal to me. I lived in Nashville, Tennessee, for several years.

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This past week at #Converge2014, we had the privilege of hearing Google's Head of Industry in Education, Kristin Hall, share the latest in mobile and search trends during her keynote.

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After graduation, most of your students leave campus and move back home to be near family or embark to a new city to pursue a job opportunity. No longer does the college campus physically unify these former students. But alumni don't have to disconnect from their college and former classmates just because of distance.

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Tumblr is one of the most used social media networks that have been rocking the realm of digital socialism since 2007. It has recently gained a lot of fame in the social hub due to its recently added “re-blogging” feature.

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We all know the challenges facing higher education and the growing demands placed on Web teams. How do we navigate these challenges?

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Halloween has arrived early. Well, maybe not soon enough for my kids, but it sure feels that way for higher education marketers and recruiters.

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Higher Education has changed. Are you ready? Converge can help.