In this episode of Friday After Class #FAC, Paid Media Specialist, Hayley Supple, discusses Instagram for Higher Education and how to use the platform to engage with your students.

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With Social Media Month in full swing at Converge Consulting, we’d like to take this opportunity to recognize the new kid that’s up to bat for #highered marketing: Pinterest.

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April is Social Media Month at Converge Consulting! By now, almost every higher education institution has some type of social media plan or strategy in place, but do you know if it’s working?

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In this episode of Friday After Class #FAC, we discuss the importance developing and referencing personas when implementing new marketing strategies in Higher Ed.

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A Moment of Change

posted Mar 28 by in Events

While "Own the Moment” was the theme for the 99th annual UPCEA National Conference in Miami this week, “change” was the message that came through over in over in keynote presentations as well as the break-out sessions.

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We are looking for innovative, creative, realistic and interesting stories to be told through presentation in the Marketing Intelligence track at AMA's Symposium for Higher Education Marketing.

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In this episode of Friday After Class #FAC Senior Digital Strategist, Becky Vardaman, takes a deeper look into the different stages of Content Strategy and various tools you can use to help along the way.

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Facebook Advertising offers a great mix of advertising options that can appeal to almost any industry, especially higher education. But, a lot of us struggle to drive conversions, making your advertising efforts questionable. Here are my 5 top tips for getting the most out of your Facebook Advertising.

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We expect A LOT out of our content, so it better be good. How do we create consistently good content?

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Are there things on your website you'd like to track automatically? Tricky things like javascript carousels or sliders? In this guest post, Lehigh's Laura Turner explains how to implement Google Analytics Event Tracking using jQuery.

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Upcoming Events

CAAHE Conference 2014

June 18th, 2014 | Dr. Brenda Harms will be speaking at the Consortium for the Advancement of Adult Higher Education in New Orleans, LA.

LSAC Conference-2014

May 28- 31, 2014 | Jay Kelly will speak at the Law School Admission Council's 2014 conference in Asheville, NC.

Adult and Graduate Student Marketing Has Changed. Have You?

If you are interested in hearing about what is new in marketing to adult students please join us for this interactive webinar that will combine the presentation of new marketing ideas with an open question and answer session.

2014 NAGAP Conference

April 30-May 3, 2014 | Jay Kelly and Ann Oleson will give a presentation on "inbound marketing" at the 2014 NAGAP Conference.

Higher Education has changed. Are you ready? Converge can help.

from the blog

#FAC Instagram for Higher Ed

In this episode of Friday After Class #FAC, Paid Media Specialist, Hayley Supple, discusses Instagram for Higher Education and how…