Recruitment is what ultimately turns a prospective student on or off when it comes to enrolling at your institution.

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Personas provide a critical benchmark to help your content creators consistently stay on message with their communications.

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In this episode of Friday After Class, Dr. Brenda Harms discusses the important topic of Adult and Graduate Student Recruitment.

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With Google Tag Manger, your Google Analytics implementation will be more dynamic, better organized and take fewer resources.

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Converge 2014 presenter Barbara Coward answers three key questions on recruitment.

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Here are the tactics that I believe can be extremely effective and/or informative that people may not know about yet.

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Here are the pros of the Universal Analytics Upgrade button, as well as another option higher education sites should consider.

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In today's Friday After Class, Becky Vardaman takes a look at the tactical side of inbound marketing - the content calendar.

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Converge 2014 presenter Becky Vardaman answers three key questions on analytics.

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Learn how to make a personal connection with prospective students using inbound marketing.

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Higher Education has changed. Are you ready? Converge can help.