Did you hear about the revolution in Boston? No, I’m not talking about that revolution. There weren’t any Redcoats here, but there sure was a lot of orange. Yes, orange, because that is the brand color of HubSpot, which held INBOUND14 last week.

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The way Generation Z (cohort of people born after 1995) digests media and their expectations for user experience (UX) are quite different than what we Millennials, Gen X and Baby Boomers are accustomed to seeing. 

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Converge Consulting joined forces with Hubspot to facilitate a breakfast meet-up of higher education professionals at their annual conference, INBOUND.

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Professor John Matteson is reaching even more students by launching John Jay Online's first-ever MOOC on the Literature & Law of American Slavery beginning September 30, 2014.

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In this episode of Friday After Class, we discuss the importance of video as part of your content marketing mix.

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Google Keynote, Kristin Hall, answers questions on why you should attend Converge 2014.

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It is undeniable that YouTube has forever changed the way higher ed approaches video marketing.

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Be prepared to hit the ground running in both marketing and recruitment.

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In this episode of Friday After Class, Layne Huey discusses what to consider when crafting an email to the specific adult student audience.

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Engaging all alumni, especially recent graduates (or at least I still call myself that), with content that is relevant, interesting and valuable is the key to alumni engagement and involvement.

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Higher Education has changed. Are you ready? Converge can help.