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Mastering the Content King

posted Apr 22 by Holly Phillips in Social Media

No matter how advanced things get, content is, and will always be, king. In this guest post, Louisiana State University's Holly Phillips shares tactics to keep the creative content flowing for social media and blogging.

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In this episode of Friday After Class #FAC, Paid Media Specialist, Hayley Supple, discusses Instagram for Higher Education and how to use the platform to engage with your students.

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With Social Media Month in full swing at Converge Consulting, we’d like to take this opportunity to recognize the new kid that’s up to bat for #highered marketing: Pinterest.

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April is Social Media Month at Converge Consulting! By now, almost every higher education institution has some type of social media plan or strategy in place, but do you know if it’s working?

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In this episode of Friday After Class #FAC, we discuss the importance developing and referencing personas when implementing new marketing strategies in Higher Ed.

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A Moment of Change

posted Mar 28 by in Events

While "Own the Moment” was the theme for the 99th annual UPCEA National Conference in Miami this week, “change” was the message that came through over in over in keynote presentations as well as the break-out sessions.

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We are looking for innovative, creative, realistic and interesting stories to be told through presentation in the Marketing Intelligence track at AMA's Symposium for Higher Education Marketing.

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In this episode of Friday After Class #FAC Senior Digital Strategist, Becky Vardaman, takes a deeper look into the different stages of Content Strategy and various tools you can use to help along the way.

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Facebook Advertising offers a great mix of advertising options that can appeal to almost any industry, especially higher education. But, a lot of us struggle to drive conversions, making your advertising efforts questionable. Here are my 5 top tips for getting the most out of your Facebook Advertising.

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We expect A LOT out of our content, so it better be good. How do we create consistently good content?

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from the blog

Mastering the Content King

No matter how advanced things get, content is, and will always be, king. In this guest post, Louisiana State University's Holly Ph…