posted Mar 05 by Laura Turner in Google Analytics
posted Feb 26 by in Google Analytics
posted Feb 25 by in Google Analytics
If you're looking at your reports with no segments, you're almost certainly looking at misleading numbers. In this two-part guest post by Shelby Thayer, Director of Web Strategy and CRM at Penn State Outreach and Online Education, you'll learn how and why to segment data in Google Analytics.
With one program, the college was able to connect alumni and prospective students who all left campus with a little more bounce in their steps and a little more pride for the school. My challenge to college development and admissions offices today is this – What are you currently doing to connect your prospective students with influential alumni?