Engaging all alumni, especially recent graduates (or at least I still call myself that), with content that is relevant, interesting and valuable is the key to alumni engagement and involvement.

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Next week we're excited to present a guest webinar with Kelly R. Bailey from Burning Glass Technologies. Here's a sneak peak!

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In this guest FAC by Centenary College's Doug Hooper, learn how to build an automated keyword analysis tool to simplify SEO, PPC campaigns, and Web site content creation.

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If you do a lot of advertising on Twitter, you most likely are aware of the huge update Twitter rolled out last week that allows you to build and manage campaigns based on your specific advertising objective. If you haven’t made the Twitter advertising leap, now may be the perfect time to get started!

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What percent of colleges and universities have moved to Universal Analytics? Let's find out! Please take our (very quick) poll.

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The idea is that you jump on a trend and create relevant content to gain exposure with the goal of directing traffic from social channels to your website or landing page. It’s a perfect example of how to strategically apply inbound marketing in #highered.

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In this episode of Friday After Class, Megan Cendrowski gives 5 tips for content strategy success.

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Converge 2014 presenter Julie Campbell answers three key questions on web strategy.

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Converge Consulting principals, Jay Kelly and Ann Oleson explored how marketing and communications have evolved at the 29th Annual ACT Enrollment Planners Conference in Chicago. View the slides here.

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Recruiting adult students on the front line of admissions, I could never pinpoint exactly how I would need to accommodate them through the phone.

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Higher Education has changed. Are you ready? Converge can help.