You know that feeling you get when you post a really, really good piece of content? Something you’re really proud of and can’t wait to share it on social media?

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Today we’re going to take a viewer question: How long will it take to see return on investment on my inbound marketing efforts? Well like the answer to so many great questions – it depends.

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Converge Consulting has announced a two-day workshop covering inbound marketing practices for higher education.

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Join Becky Vardaman and Jil Wright from Hinds Community College for an in depth look at how to execute inbound marketing from the first steps to a fully scaled effort.

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Did you miss Jay Kelly's presentation, Inbound 2.0: A Journey to What’s New and What’s Next in Inbound Marketing, at the 2014 AMA Symposium for the Marketing of Higher Education? Here it is!

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We’ve been asked this question numerous times: “I have a pretty limited budget… should I be advertising on search or social platforms?” Well here’s your favorite answer: It depends. But it really does! In this blog, I'll explain why.

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There is now a new playbook for higher education recruitment. It’s no longer enough to assume that students will find you.

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What is the difference between SEO and SEM? We know both digital marketing and higher ed are full of acronyms, so let’s take a second to clarify.

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Google Analytics released benchmarking for Colleges & Universities. Here’s why I recommend you proceed with caution.

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Links are one of the most important metrics search engines use to evaluate site and determine ranking, but how can you tell if your links are treats, or tricks? In today's Friday After Class, Becky Vardaman explains what makes a high quality SEO link.

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Higher Education has changed. Are you ready? Converge can help.