This past week at #Converge2014, we had the privilege of hearing Google's Head of Industry in Education, Kristin Hall, share the latest in mobile and search trends during her keynote.

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After graduation, most of your students leave campus and move back home to be near family or embark to a new city to pursue a job opportunity. No longer does the college campus physically unify these former students. But alumni don't have to disconnect from their college and former classmates just because of distance.

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In this episode of Friday After Class, #FAC, Michael Sapiro discusses how to conduct usability testing for your higher ed website redesign.

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Tumblr is one of the most used social media networks that have been rocking the realm of digital socialism since 2007. It has recently gained a lot of fame in the social hub due to its recently added “re-blogging” feature.

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We all know the challenges facing higher education and the growing demands placed on Web teams. How do we navigate these challenges?

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Halloween has arrived early. Well, maybe not soon enough for my kids, but it sure feels that way for higher education marketers and recruiters.

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Last week, I had the opportunity to attend Social Brand Forum in Coralville with a few of my fellow Convergians. We laughed. We learned. We networked. We managed to make marketing analogies out of everything from broccoli to bourbon. It was my first big conference experience and I walked away feeling inspired. I would say that’s a win in itself.

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In this episode of Friday After Class, we highlight the content to put in your video.

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This past week I had the opportunity to attend Inbound, a conference unlike any other brought to us by HubSpot, in Boston. From Malcolm Gladwell to Simon Sinek to Martha Stewart – the speakers were amazing. Over 10,000 attendees came together from across the world to collaborate on inbound marketing. The content was spot on and aligned perfectly with our vision as a company to focus on what’s new and next.

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Learn why current college students should attend Converge 2014.

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Higher Education has changed. Are you ready? Converge can help.