Converge Consulting principals, Jay Kelly and Ann Oleson explored how marketing and communications have evolved at the 29th Annual ACT Enrollment Planners Conference in Chicago. View the slides here.

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Recruiting ´╗┐adult students on the front line of admissions, I could never pinpoint exactly how I would need to accommodate them through the phone.

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In this episode of Friday After Class, Layne Huey gives tips for enhancing online events and engaging prospective students.

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Because of what I had heard about this institution, I assumed my visit would be nothing but great, but I was SO wrong.

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When it comes to marketing communications, I encourage you to picture your program as a play.

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Recruitment is what ultimately turns a prospective student on or off when it comes to enrolling at your institution.

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Personas provide a critical benchmark to help your content creators consistently stay on message with their communications.

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In this episode of Friday After Class, Dr. Brenda Harms discusses the important topic of Adult and Graduate Student Recruitment.

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With Google Tag Manger, your Google Analytics implementation will be more dynamic, better organized and take fewer resources.

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Converge 2014 presenter Barbara Coward answers three key questions on recruitment.

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Higher Education has changed. Are you ready? Converge can help.