"We are constantly delighted by the level of creativity and insight Converge brings to the table. Our 2016 campaign was fresh, energetic and, most importantly, relevant to our target audience."

Marianne Simm, Vice Principal of Students, Brescia University College London, Ontario, Canada

Content Strategy

Right message. Right channel. Right time.

Content Strategy is about igniting your brand and connecting with target audiences through unified, compelling communications. At Converge, we support our partners in developing, launching and refining strategy for print, digital and multimedia content.

Our services include consultation, creation and training for websites, inbound blogs, content offers, communications workflows for recruitment, landing pages, social media, content optimization and webinars.

Get started with our Content Strategy Kit.

Solutions & Capabilities

Here’s what to expect with this service:

Content Calendars

Communications Workflows


Blog Posts

Content Templates

Web Governance Tips

Editorial Process Review

User Personas

Keyword Research

What's New & Next

The Unicorn Effect: Content Strategy Lessons from Starbucks’ Enchanting Drink

The #UnicornFrapp took the internet by storm. What made it so enchanting? Here are three lessons in content strategy from Starbuck’s enchanting drink.

Why EDU Needs More Storytellers

Are you a storyteller for your brand? Hint: The answer is yes. Learn ways you can lead the charge for better storytelling at your institution.

Leveraging Content Strategy to Yield Students

I presented “Higher Ed and the Campus Content Strategist: A Love Story” at Converge 2017, offering real-life case studies of content strategy in action for higher education student recruitment.