"We are constantly delighted by the level of creativity and insight Converge brings to the table. Our 2016 campaign was fresh, energetic and, most importantly, relevant to our target audience."
Marianne Simm, Vice Principal of Students, Brescia University College London, Ontario, Canada
Right message. Right channel. Right time.
Content Strategy is about igniting your brand and connecting with target audiences through unified, compelling communications. At Converge, we support our partners in developing, launching and refining strategy for print, digital and multimedia content.
Our services include consultation, creation and training for websites, inbound blogs, content offers, communications workflows for recruitment, landing pages, social media, content optimization and webinars.
Solutions & Capabilities
Here’s what to expect with this service:
Web Governance Tips
Editorial Process Review
What's New & Next
The #UnicornFrapp took the internet by storm. What made it so enchanting? Here are three lessons in content strategy from Starbuck’s enchanting drink.
Are you a storyteller for your brand? Hint: The answer is yes. Learn ways you can lead the charge for better storytelling at your institution.
I presented “Higher Ed and the Campus Content Strategist: A Love Story” at Converge 2017, offering real-life case studies of content strategy in action for higher education student recruitment.