"We are constantly delighted by the level of creativity and insight Converge brings to the table. Our 2016 campaign was fresh, energetic and, most importantly, relevant to our target audience."

Marianne Simm, Vice Principal of Students, Brescia University College London, Ontario, Canada

Content Strategy

Right message. Right channel. Right time.

Content Strategy is about igniting your brand and connecting with target audiences through unified, compelling communications. At Converge, we support our partners in developing, launching and refining strategy for print, digital and multimedia content.

Our services include consultation, creation and training for websites, inbound blogs, content offers, communications workflows for recruitment, landing pages, social media, content optimization and webinars.

Get started with our Content Strategy Kit.

Solutions & Capabilities

Here’s what to expect with this service:

Content Calendars

Communications Workflows

Copywriting

Blog Posts

Content Templates

Web Governance Tips

Editorial Process Review

User Personas

Keyword Research

What's New & Next

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For the Love of Content: 3 Valentine’s Day Campaigns from Higher Ed

Converge Consulting Director of Content Strategy, Brittney Dunkins spotlights three university’s Valentine’s Day content strategy and makes a case for creating community content that resonates emotionally.

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Higher Ed Technology: Web Content Personalization with New Ed

Our content is more relationship-driven than ever before, and yet many EDU websites remain static. How do we create more personalized content experiences for our students?

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What’s the Strategy Behind These Five Festive #HigherEd Holiday Cards?

Tis the season for holiday cheer! Check out how five universities have spruced up their messaging with creative holiday cards to engage students, faculty, parents, alumni and prospects.