"We are constantly delighted by the level of creativity and insight Converge brings to the table. Our 2016 campaign was fresh, energetic and, most importantly, relevant to our target audience."

Marianne Simm, Vice Principal of Students, Brescia University College London, Ontario, Canada

Content Strategy

Right message. Right channel. Right time.

Content Strategy is about igniting your brand and connecting with target audiences through unified, compelling communications. At Converge, we support our partners in developing, launching and refining strategy for print, digital and multimedia content.

Our services include consultation, creation and training for websites, inbound blogs, content offers, communications workflows for recruitment, landing pages, social media, content optimization and webinars.

Get started with our Content Strategy Kit.

Solutions & Capabilities

Here’s what to expect with this service:

Content Calendars

Communications Workflows


Blog Posts

Content Templates

Web Governance Tips

Editorial Process Review

User Personas

Keyword Research

What's New & Next

Daily Reads for Trendsetting Digital Marketers

CEO Ann Oleson finds the most value in the daily newsletters that maybe aren’t something that she would typically read. Here are her top five picks.

Interactive Content Defined: What Is It and How Is Higher Education Using It?

Interactive content adds depth to your content strategy, helps you communicate more effectively and gathers useful information about prospective students so you can more effectively give them what they want.

The Unicorn Effect: Content Strategy Lessons from Starbucks’ Enchanting Drink

The #UnicornFrapp took the internet by storm. What made it so enchanting? Here are three lessons in content strategy from Starbuck’s enchanting drink.