"We are constantly delighted by the level of creativity and insight Converge brings to the table. Our 2016 campaign was fresh, energetic and, most importantly, relevant to our target audience."
Marianne Simm, Vice Principal of Students, Brescia University College London, Ontario, Canada
Right message. Right channel. Right time.
Content Strategy is about igniting your brand and connecting with target audiences through unified, compelling communications. At Converge, we support our partners in developing, launching and refining strategy for print, digital and multimedia content.
Our services include consultation, creation and training for websites, inbound blogs, content offers, communications workflows for recruitment, landing pages, social media, content optimization and webinars.
Solutions & Capabilities
Here’s what to expect with this service:
Web Governance Tips
Editorial Process Review
What's New & Next
I presented “Higher Ed and the Campus Content Strategist: A Love Story” at Converge 2017, offering real-life case studies of content strategy in action for higher education student recruitment.
Harvard University’s Mike Petroff kicked off the Converge 2017 pre-conference with strategies for applying design thinking to your campus content strategy.
Executive MBA recruiters should look to current events to produce timely relevant content for the long-term lead cycle for C-level professionals.