"Converge helped us transition to Universal Analytics. They set site-wide goals and implemented them through Google Tag Manager. It’s a relief to have accurate data!"
Barbara Emshwiller, Director of Web Communications and Strategy, American University
Measure success and show ROI.
How do we ensure a seamless transition from Asynchronous to Universal Analytics on our website? Can we collect data to prove ROI on our digital advertising campaigns? Where can we improve our website? What goals do we need to set up to create a marketing dashboard?
At Converge, we understand the value of web analytics, dashboards and reporting because we practice what we teach. As Google Certified Partners with a team of Google Analytics certified strategists, our select tool for tracking and measuring all inbound marketing efforts for our clients and ourselves is Google Analytics.
Solutions & Capabilities
Here’s what to expect with this service.
Google Analytics Assessment
Goal Mapping Exercise
Google Tag Manager
Goal and Event Setup
Trainings & Workshops
What's New & Next
Colleges and universities should continually collect data on their alumni to understand their behaviors. Analysis will allow colleges to create marketing strategies directed at both alumni and prospects.
We partnered with Barrett Baffert, University of Arizona’s Director of Digital Marketing, back in the summer of 2015 to work through a Google Analytics project. We took a few minutes to ask him some questions to see how things are going and to get his advice for anyone thinking about improving their digital analytics.
Google made some product announcements you might have missed last week. Find out how the tech giant’s latest announcement impacts higher education.