"Converge exceeded our expectations, helping us accomplish every one of the goals we set at the beginning of the project, and some we didn't! We couldn't be happier with the results."

Todd Pousley, Web Content Director
Marywood University

Inbound Marketing

Attract, convert and delight students.

Higher education has evolved — especially in the past decade. We not only observed these shifts, but jumped in to help colleges and universities develop marketing strategies that address these significant changes. We firmly believe that inbound is the future of higher education marketing.

In fact, Converge was one of the first to talk about the power of inbound marketing. Inbound is marketing with a magnet, not a sledgehammer. These strategies pull your target audiences into your world with relevant, engaging and personalized content — on your website and throughout all digital marketing efforts.

Ready to start your project?

Solutions & Capabilities

Here’s what to expect with this service:

User Personas

Enrollment Journey Maps

Communication Workflows

Content Calendars

Social Media Plans

Google Analytics

Monthly Reporting

Keyword Research

Ongoing Consulting

What's New & Next

Channeling Disruption in Education Marketing

Stop Thinking Disruption Isn’t Going to Impact Education

We’re heading into summer and a new fiscal year—it’s time to reboot and rethink strategy. Check out Converge CEO, Ann Oleson’s thoughts on how EDU should channel disruption.

Why EDU Needs More Storytellers

Are you a storyteller for your brand? Hint: The answer is yes. Learn ways you can lead the charge for better storytelling at your institution.

Establishing New Marketing Strategies on the Fly

The enrollment and marketing teams at Southern California University of Health Sciences provide insights on how to develop a sound marketing strategy for your program from scratch.

Inbound Packages

Build a successful foundation for your inbound marketing with our basic package.

Get started with intermediate inbound efforts to boost traffic to your website.

Make the most of your inbound efforts and optimize ROI with our premium package.