"Converge exceeded our expectations, helping us accomplish every one of the goals we set at the beginning of the project, and some we didn't! We couldn't be happier with the results."

Todd Pousley, Web Content Director
Marywood University

Inbound Marketing

Attract, convert and delight students.

Higher education has evolved — especially in the past decade. We not only observed these shifts, but jumped in to help colleges and universities develop marketing strategies that address these significant changes. We firmly believe that inbound is the future of higher education marketing.

In fact, Converge was one of the first to talk about the power of inbound marketing. Inbound is marketing with a magnet, not a sledgehammer. These strategies pull your target audiences into your world with relevant, engaging and personalized content — on your website and throughout all digital marketing efforts.

Ready to start your project?

Solutions & Capabilities

Here’s what to expect with this service:

User Personas

Enrollment Journey Maps

Communication Workflows

Content Calendars

Social Media Plans

Google Analytics

Monthly Reporting

Keyword Research

Ongoing Consulting

What's New & Next

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How Confidence Impacts Student Enrollment

We are three weeks into a new year. Are you fulfilling your resolutions? As you dive into a new semester, I urge you to spend a few minutes thinking about a core concept that changes everything—confidence.

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4 Ways to Improve Your Marketing and Communication with Generation Z

Over the past several years, marketing conversations have been focused—to a point of obsession—on engaging Millennials. Millennials might be the most scrutinized generation to date, but there is a new generation in town: Generation Z.

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What’s the Strategy Behind These Five Festive #HigherEd Holiday Cards?

Tis the season for holiday cheer! Check out how five universities have spruced up their messaging with creative holiday cards to engage students, faculty, parents, alumni and prospects.

Inbound Packages

Build a successful foundation for your inbound marketing with our basic package.

Get started with intermediate inbound efforts to boost traffic to your website.

Make the most of your inbound efforts and optimize ROI with our premium package.